While we typically focus on productivity tools, tips, and tricks, EmailAnalytics also can serve as a valuable marketing tool. So in this blog post, we’ll highlight some of the top email marketing tools available.
Email marketing remains one of the most popular online marketing strategies, despite its reliance on a platform that’s been around for over 20 years. That’s because creating and sending an email is incredibly inexpensive compared to the potential impact it can have on your target audience; in fact, email marketing’s return on investment (ROI) can yield revenue in excess of 38 times your initial input. That’s an ROI of nearly 400 percent.
That said, creating an email campaign from scratch isn’t easy. Without the right email marketing tools, you might be stuck wasting countless hours in the design process, or you might have little to no insight into whether or not your tactics are working.
Fortunately, there are dozens of email marketing tools to help you get the job done—and 21 of the best are summarized for your convenience below.
Email marketing tools can come in many different forms, but all of them will serve you in one or more of these three departments:
- Design and composition. Many tools attempt to simplify the email creation process, allowing you to customize templates for your email newsletter or play with a WYSIWYG editor to craft the perfect sales email to your audience. You may even get free pointers on how to draft an email that converts better.
- List management and deployment. Most tools also have features that allow you to create, segment, manage, and send to various lists of people. This is especially important for mid- to large-sized businesses, who will be dealing with thousands of subscribers from multiple demographic segments.
- Measurement and analytics. Data visuals are always a good thing, but they’re hard to generate on your own. Most of these tools help you measure email metrics like response rates and open rates, and chart them so you can gauge and analyze the effectiveness of your campaign.
Table of Contents
- The Best Email Marketing Tools
- 1. Constant Contact.
- 2. AWeber.
- 3. MailChimp.
- 4. Infusionsoft by Keap.
- 5. SendPulse.
- 6. Mailgun.
- 7. Omnisend.
- 8. ConvertKit.
- 9. FeedBlitz.
- 10. NewsletterBreeze.
- 11. SendX.
- 12. Campaign Monitor.
- 13. Drip.
- 14. GetResponse.
- 15. MotionMail.
- 16. Albacross.
- 17. Hunter.
- 18. ReachMail.
- 19. Leadfeeder.
- 20. Litmus.
- 21. ActiveCampaign.
- Why Email Is About More Than Marketing
The Best Email Marketing Tools
These are some of the best email marketing tools for email marketers to use:
1. Constant Contact.
Constant Contact is one of the most robust email amarketing tools available today. With it, you’ll get tons of email templates you can use to create the perfect email newsletter, and specialized features catered to your specific industry (including promotional ideas). You’ll also get support in the form of live chat and user-based discussion forums, so you can get instant feedback on your ideas and/or technical assistance.
Next, there’s AWeber, a platform that helps you at every stage of the email marketing process, from attracting new subscribers and forming lists to deploying your actual emails. You can also use it to integrate with tools like WordPress, Facebook, and Shopify, so it’s easy to import contacts, and it’s constantly adding new features.
MailChimp made a name for itself in the email marketing world a long time ago, in part because it’s free to use (in a limited capacity). This platform is super easy to use, making it convenient for beginners, and with it, you can create lists from scratch, import subscribers, customize your emails, and track them all in the same platform. You can even use it to optimize your CTAs to get more subscribers.
4. Infusionsoft by Keap.
Infusionsoft is a Keap product that specializes in marketing automation. It integrates with your CRM platform so you can keep your sales and marketing strategies working in perfect harmony. It’s a great tool if you’re interested in long-term lead nurturing campaigns, since it keeps your approach as hands-free as possible.
SendPulse is a sort of marketing automation powerhouse. Apart from the core marketing email toolset, SendPulse helps to automate SMS and Web Push notifications and messenger chatbot campaigns. With SendPulse, you can design custom subscription forms, create email templates, run A/B tests, segment your subscribers, and much more, even with a free plan.
Mailgun is a bit different than the other email marketing tools on this list, hailed as the “email service for developers.” It’s a transactional email API integration that uses the cloud to send, receive, and analyze emails (typically for marketing purposes). You’ll need some technical expertise to be able to use it, but it has all the features you’ll ever need.
Omnisend is one of the more robust email marketing tools on this list, but it doesn’t sacrifice user-friendliness. Omnisend offers a full suite of email marketing features, including a drag-and-drop visual builder, email capture tools, and tons of templates for both email and automation workflows. Unlike other email marketing platforms, Omnisend allows you to add several channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, Whatsapp, and more.
What good is an email newsletter if it doesn’t result in more clicks or conversions? ConvertKit is an email marketing platform designed to improve your bottom line results. You can use it to automate your email newsletter campaigns, build opt-in forms for your readers, and monitor a dashboard, where you can track the email metrics that matter most to you.
FeedBlitz is a great email marketing tool for bloggers, since you can use it to manage your email campaigns, RSS feeds, and even some of your social media profiles. With it, you can easily convert your content feed into an email newsletter, which you can then send to a wider network of subscribers.
NewsletterBreeze promises you’ll be able to create the content for an email newsletter in five minutes or less. With it, you can automatically gather and curate content from various sources related to your industry. It’s not the best choice if you’re creating all your content from scratch, but could be useful as a promotional tool otherwise.
SendX has a wide variety of features for email marketers, from building an email list from scratch to creating landing pages and opt-in forms to secure more conversions and subscribers, respectively. There are also some built-in automation features, so you can send the right messages to the right people, all at the right times.
12. Campaign Monitor.
The aptly named Campaign Monitor allows you to… monitor your campaign. Rather than forcing you within the confines of preexisting templates, Campaign Monitor has features that allow you to customize every element of your email newsletter, then distribute that newsletter across all your subscriber lists and track its long-term performance.
Drip campaigns are a must for any modern email marketer, which is why Drip tries to make it easy. It’s a tool focused on email automation and personalization, giving you the opportunity to automatically send emails to first-time buyers, shopping cart abandoners, repeat customers, and other promising prospects.
GetResponse is an ideal tool for helping you import and manage your subscriber data, which can get unwieldy fast if you’re working with an audience of thousands. Plus, you can use it to create new emails, automate specific messages to be sent in sequence, and analyze data related to your overall campaign.
MotionMail is more of a niche tool than the other apps and tools on this list, giving you the opportunity to add countdown timers to your emails. Timers create a sense of urgency, and increase the likelihood that your readers will take action. They’re also a great way to build suspense leading up to a reveal or announcement.
Albacross is a powerful B2B Lead Generation Platform that provides businesses with the possibility to identify and monitor companies visiting their websites, and get extra data on the unknown organizations including their size, revenue, industry, location, and contact details. The seamless integration with Zapier enables you to export your targeted leads to your CRM system and/or email outreach tool. Having this data at your disposal allows you to create email marketing campaigns with enhanced audience segmentation and increased open rates.
Hunter is a similarly effective tool. With it, you can search for a specific company’s domain, and generate a list of all publicly recognizable emails under that domain. You can then filter this list based on the email pattern, exclude results that might be outdated, or search it for a specific individual.
ReachMail is an email marketing platform that offers unlimited storage, and gives you access to features like signup confirmations, welcome messages, and like several platforms on this list, automated drip campaigns. You’ll also get robust reports on metrics like open rates, click through rates, and bounces, so you can constantly improve.
With Leadfeeder, you’ll get detailed descriptions on the users who are visiting your website. It integrates with your existing CRM and any other email marketing tools you’re using to create a reliable flow of leads you can message with targeted emails. It’s an intelligent way to curate a list of subscribers from scratch.
Litmus is an all-in-one tool that lets you design and write your emails from scratch, build and test those emails, then distribute them across multiple subscriber lists and segments. If you don’t feel like creating all your own emails from scratch, you can also rely on one of Litmus’s dozens of approachable templates.
Finally, there’s ActiveCampaign, an email marketing automation platform. Using drag-and-drop controls, you can segment your automated messages and use personalization for a better individual appeal. This platform also features automated workflows, autoresponders, and other tools to improve your efficiency.
Most of these email marketing tools are free or inexpensive, and nearly all of them at least allow you a free trial before you buy. Give them a try in your campaign, and see which ones have the best features for your business. And be sure not to miss our post on the top email marketing metrics that marketers need to know, this list of B2B lead generation tools, as well as our list of sales email templates you can use in your campaign! It’s also worth checking out our big post on automated email responses if you want to set up email automation for your organization.
Why Email Is About More Than Marketing
These email tools are perfect for building and harnessing the full power of an email marketing or advertising campaign, including measuring and improving email engagement. But email plays a larger role in your company’s profitability than you might think.
Together, you and your employees are sending and receiving thousands of emails per day. Are you sure you’re emailing efficiently? How much time do you waste on unnecessary or poorly worded communications? And which of your employees aren’t pulling their weight?
These are just a few of the questions that EmailAnalytics can help you answer. Sign up for a free trial today, and tap into your team’s Gmail accounts to learn more about the role email plays in your business!
Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before exiting it in January of 2019, and he is now the CEO of EmailAnalytics, and co-host of the podcast The Entrepreneur Cast.