Email tracking can serve a variety of important functions in your organization. Depending on which tools you employ and how you employ them, you could use email tracking apps to determine your team’s workload (and rebalance it), identify aberrant or unproductive patterns in your own work, and analyze your sales efforts to see which strategies are most effective.
However, despite being one of the most popular email clients in the world, Gmail doesn’t offer any built-in tools designed to help you track email patterns within your organization. In our last post, we discussed how it’s possible to track emails with Google Analytics, but the set-up is complicated and the results are lackluster. Instead of using Google Analytics for tracking emails, use one of the following third-party email tracking apps.
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Email Tracking Apps for Gmail to Try
These apps each track your emails in Gmail, in one way or another, and many of them offer secondary benefits as well:
Our own namesake (#shamelessplug) is a fairly comprehensive email tracking app that can be integrated with your email account as well as the accounts of your employees and teammates. With it, you’ll get to view a full analysis of Gmail metrics like how many emails you’ve sent or received, who your top senders and recipients are, and what your busiest email times are. These data points and more are available through interactive data visuals, so you can quickly see how your habits improve over time.
Mailtrack is a somewhat simpler app that functions as a plugin for Chrome. It’s free and easy to use, but it only has one core feature: tracking when your emails are opened. With it, you’ll receive a checkmark next to any email you’ve sent, and an additional checkmark beside it when your email is opened. There’s also a pro version that removes the Mailtrack signature and offers reminders and daily reporting.
Vocus.io is an email tracking tool that offers various features and some unique benefits. It tracks email opens and link clicks, so you know whether your message has been received or not. It also allows you to create a sequence of soft reminders and follow up emails which you can schedule to be sent as the right time until you get a response. It also helps find email addresses and is one of our top-rated email lookup tools.
Streak sort of works as a CRM for Gmail, allowing you to manage your contacts, support requests, and email all at the same time. It tracks when and how your emails were opened, making it an ideal tracking tool for salespeople, and comes with extra features like sorting emails by what type of response they’ve generated and integrating with the sidebar in Gmail.
Another tool designed to help salespeople manage a Gmail account, Yesware integrates with Gmail as an extension to help you track what happens to your emails after you send them. You’ll get to measure and report on factors like email open and reply rates, attachment opens, and even pageviews of your presentations.
MixMax bills itself as a Gmail-based productivity app, and it delivers on that promise. With it, you’ll be able to track who opens your emails (and when), and follow up with those people efficiently thanks to automatic reminders. There’s also a handful of other features, like creating polls and surveys, integrating with SalesForce, and setting your emails to send later, so you can use Gmail even more productively.
LeadBoxer is a bit more oriented to full-fledged email marketing campaigns, but it’s still useful as a tracking tool within Gmail. With it, you can track link clicks, email opens, attachment opens, and more. Its most unique feature, however, is its ability to generate a “score” for each of your recipients to help you evaluate their potential value as a lead.
Getting Started With Email Tracking Apps for Gmail
Most of the above email tracking apps offer free trial versions of their core service, so you can try them out without risk and determine whether they’re going to work for your team and for your brand.
No matter which email tracking app or apps you choose, making the commitment to start tracking your emails within Gmail can set you on a path toward greater efficiency, higher productivity, and of course, more transparency into how your organization operates.
Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before exiting it in January of 2019, and he is now the CEO of EmailAnalytics, and co-host of the podcast The Entrepreneur Cast.