21 Business Analytics Tools and Software Every CEO Needs

21 Business Analytics Tools and Software Every CEO Needs

Business analytics software is a broad category, but one that’s increasingly important for CEOs and entrepreneurs to consider. These days, business leaders have access to more data than ever before, in practically every department. Your employees are using software...

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7 Best Email Tracking Apps for Gmail

7 Best Email Tracking Apps for Gmail

Email tracking can serve a variety of important functions in your organization. Depending on which tools you employ and how you employ them, you could use email tracking apps to determine your team’s workload (and rebalance it), identify aberrant or unproductive...

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Track Emails with Google Analytics in These 5 Steps

Track Emails with Google Analytics in These 5 Steps

Google Analytics is an amazing tool. With some basic setup and a little tweaking, you can use it to track pretty much all your website traffic, including where it comes from and how your visitors behave once they’re on-site (including whether or not they convert,...

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19 Email Marketing Metrics Every Marketer Needs to Know

19 Email Marketing Metrics Every Marketer Needs to Know

The world of online marketing is always changing, with new tools, tricks, and strategies to experiment with and new consumer preferences to dictate your marketing and advertising practices. Yet despite that forward march through new marketing innovations, one of the...

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Gmail Report: How to Visualize Your Email Activity

Gmail Report: How to Visualize Your Email Activity

Email tends to be an almost unconscious feature of the workday, at least for most of us. We open Gmail in the morning, leave it open in a separate window throughout the day, and read and respond to messages as they come in—even if it means pulling away from our...

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