by Jayson DeMers | Feb 7, 2026 | Email Marketing
Key Terms Email Blacklist: A database that identifies IP addresses and domains with a history of sending spam. Managed by blacklist operators and used by ISPs, mailbox providers, and anti-spam vendors to filter incoming email. Spam: Unsolicited email, typically sent...
by Jayson DeMers | Feb 5, 2026 | Analytics, Email Marketing
Key Terms Email Metrics: Quantifiable data points that measure email activity, covering both internal team productivity (volume, response time, thread length) and marketing campaign performance (open rates, CTR, ROI). Key Performance Indicator (KPI): A measurable...
by Jayson DeMers | Jan 26, 2026 | Email Marketing
Key Terms Email Newsletter Template: A pre-designed email layout that provides a consistent foundation for creating recurring newsletters, allowing customization of content while maintaining structure. Responsive Email Template: A template that automatically adjusts...
by Jayson DeMers | Jan 25, 2026 | Email Marketing
Key Terms Open Rate: The percentage of email recipients who open your email, indicating subject line effectiveness and sender reputation. Click-Through Rate (CTR): The percentage of email recipients who click on a link within your email, measuring content engagement...
by Jayson DeMers | Jan 24, 2026 | Email Marketing, Sales
You’ve been the recipient of hundreds or thousands of sales emails. But how many actually resulted in you buying a product or subscribing to a service? Probably not many. The odds of securing a conversion with even an expertly-written email are low. Without good...
by Jayson DeMers | Jan 7, 2026 | Email Marketing
Key Terms Email Bounce Rate: The percentage of sent emails that fail to reach their intended recipients, returned to the sender due to delivery issues. Hard Bounce: A permanent delivery failure caused by invalid email addresses, non-existent domains, or inactive...
