by Jayson DeMers | Jun 29, 2020 | Email, Email Marketing, Tool and App Roundups
If you want to make sure your email marketing campaign is working, or if you want to improve the security of your internal emails, you’ll need email testing tools to help you get the job done. The trouble is, with so many different types of email testing tools...
by Jayson DeMers | Jun 22, 2020 | Email Marketing
A high email bounce rate can kill an otherwise good email marketing strategy. Email marketing, of course, remains one of the highest-ROI online marketing strategies available, thanks to its low costs and practically nonexistent barriers to entry. Unfortunately, many...
by Jayson DeMers | Jan 14, 2020 | Email Marketing, Sales
You’ve been the recipient of hundreds or even thousands of sales emails. But how many of those actually resulted in you buying a product or subscribing to a service? Chances are, not many. The odds of securing a conversion or sale with even an expertly-written email...
by Jayson DeMers | Nov 12, 2019 | Email Marketing, Sales
Your email subject line is arguably the most important part of your entire sales strategy; that’s why I’ve assembled this list of sales email subject lines. You can use these as you like, or modify and use them as inspiration to come up with your own subject lines. By...
by Jayson DeMers | Oct 24, 2019 | Analytics, Email Marketing
If you want to succeed in email marketing, you need to study, analyze, and improve your email engagement. And in this guide, I’ll teach you how to do it 😃 Ready? Let’s dive in! What is Email Engagement? Email engagement is any meaningful action that shows...
by Jayson DeMers | Jul 22, 2019 | Analytics, Email Marketing
Email plays a major role in our professional lives. It’s how we communicate internally, it’s a sales tool, a marketing channel, and even a way to track workloads and productivity. So, the better you understand your team’s email metrics, the more you’ll...