If you’re a salesperson, you know that reaching out to new leads is a great way to generate new business. But the process of finding prospects, drafting messages, and sending emails that never get replies is both tedious and demoralizing. Fortunately, there are email outreach tools available that have made the process simple and streamlined.
If you use the right email outreach tools, you can simultaneously reduce the amount of time you spend on email outreach and increase your results.
The Best Email Outreach Tools
These are some of the best apps, add-ons, platforms, and tools to add to your arsenal if you want to be faster and more efficient at email outreach:
First, there’s Prospect.io, a sales automation platform we’ve written about in the past. It’s designed for outbound sales, and has dozens of features and tools to help you improve your cold email outreach process. Targeted to small- to mid-sized businesses, this tool allows you to gather prospects, create an automated follow-up email campaign, analyze the data from your campaign (so you can improve in the future), and even integrate your new data into the CRM of your choice.
Yesware is a plugin for Gmail or Outlook that includes a suite of email sales tools. But I like to use its “Mail Merge” functionality for email outreach. The advantage of Mail Merge is that it enables you send emails directly from the Gmail or Outlook interface, which keeps all your outreach efforts and communication right within your inbox, so you don’t have to use an external tool or app to manage conversations. It also includes automatic follow-ups that you can create and manage, which are crucial for maximizing your response rates.
SmartReach tries to simultaneously simplify and improve the process of cold emailing. With it, you’ll gain access to an in-depth “Prospect Feed,” which allows you to track the open and response rates of your prospects and analyze it at a high level. You can also pause your flow of emails to people at any time, whenever you feel the need to manually take over. You’ll also get unlimited access to AB testing.
With SalesHandy, you’ll be able to personalize email campaigns, track emails you send to your prospects, track documents (like contracts) you send out, and even automate your follow-ups. Additionally, SalesHandy is designed to send your emails to the inboxes of your prospects, skipping the Promotion tab (where lots of cold emails end up in Gmail). It even integrates with Gmail to make your life easier.
Mailshake is designed as a simple platform for sales, recruiting, and PR outreach. With it, you can search for new prospects, plan your campaigns, and personalize automated emails and follow-ups to those potential leads. You can also use merge tags to customize your email campaigns even further, and track key metrics like bounce rates, clicks, open rates, and replies. Mailshake also provides you with dynamic suggestions, which you can follow to (hopefully) see better results.
You could also try Reply.io. With it, you can integrate your LinkedIn account and leverage the contact details from people in your network. You can also use it to plan and execute both email outreach and phone-based campaigns. Best of all, Reply.io features an integrated, comprehensive dashboard where you can monitor the results of your campaign in every channel, and at every level.
If you’re interested in targeting influencers in a specific field, NinjaOutreach is worth a try. It’s specifically designed to help you tackle influencer marketing. With it, you’ll be able to scout for business profiles, influencers, and email addresses using basic keyword searches in NinjaOutreach’s massive database. From there, you can effectively manage your email outreach campaigns and measure your final results.
BuzzStream is a tool for finding and researching new influencers, if influencer marketing is your main priority in email outreach. With it, you can research new prospects, keep tabs on all your running conversations, organize and coordinate your team members, and conduct AB tests to see which approaches work best for your target demographics.
Close is primarily a CRM, but it also features tools for built-in email outreach management. You can use it to draft and send messages to new leads, and automatically update your information for those leads when you get replies or make progress in your relationships. With advanced tracking and tons of automated features, it has the potential to save you hours of time.
There’s also AutoKlose, one of the simpler tools on this list. With an extremely intuitive UI, AutoKlose allows you to find new prospect information, generate leads, and integrate directly with Gmail—so you can minimize your chances of getting flagged as spam. It also features plenty of options you can use to orchestrate and automate your follow-up messages.
PitchBox was created to help people in the content marketing space reach out to influencers, publishers, and other professionals in the content field. However, you can also use it to find prospects for your business. It features many tools for not only finding information on new prospects, but also automating your outreach campaigns and tracking your final results (so you can improve in the future).
PersistIQ helps you gather new information and flesh out contact information for prospects already in your pool. One of its signature features is a built-in Chrome extension, which allows you to gather data from almost any domain. It also integrates with Salesforce and multiple other CRMs, to make things even easier for you.
Snov.io is a platform designed for cold email outreach automation. It allows you to find contact information for new prospects, validate that information, and plan full messaging campaigns to send automatically. It’s fantastic if you’re trying to find email addresses for prospects on a domain-by-domain basis. It also allows you to track dozens of metrics for your campaign, including open rates, click-through rates, and replies.
If you’re used to marketing to many different audiences simultaneously, SendPulse could be the best tool for you. It’s designed to help you automate and improve efficiency in cross-channel outreach campaigns, with channels like email and SMS text messages at the forefront. Rely on one of SendPulse’s many templates, or use drag-and-drop tools to create your own messages from scratch.
Yet another tech brand with the .io domain, MailTag.io is an email outreach tool that can help you land more sales and save time doing it. Designed for bloggers and freelancers who want to use email outreach for finding guest authors and link building opportunities, MailTag has its place as a sales tool as well. There are dozens of tracking features that make it incredibly good at helping you analyze your campaign results.
You could also try Woodpecker, which is especially effective if you’re trying to work both as a collective agency and as an individual. It allows you to set automatic follow-ups, like most of the tools on this list, but will automatically detect replies and cease further follow-ups. It also has “smart sending” features to restrict sending emails to questionable addresses, maximizing your number of hit inboxes.
Autopilot is email automation software, and it can be used for many other marketing purposes as well. with it, you’ll be able to collect and organize information on all your prospects, all in one place. You’ll also be able to plan, customize, and execute automated email outreach plans at your discretion. You can also leverage the dozens of built-in email templates designed to make your campaigns more effective.
Rebump was created to help business owners get your email outreach messages answered (and automate much of the process). Rebump helps you design, send, and automate follow-up messages to all your prospects, with the intention of making them seem more personal and less automated. Afterward, you can track replies and open rates, and make tweaks to your approach to get better results.
If you’re interested in personalizing your cold email outreach and automating as much as possible, consider using Lemlist. You can use one of Lemlist’s built-in email templates or build your own emails from scratch. Either way, you can personalize your message, automate how your emails are sent, and jump in manually whenever you’re ready to take over the conversation.
With Mixmax, you can schedule emails to send, create in-depth, logic-based sequences for automatic email transmission, and even schedule appointments for your email recipients. You can also keep track of your PDFs, links, graphics, and presentations, and dig deep into your analytics to learn from your past campaign efforts—and optimize your email outreach to better fit your target demographics.
Outreach.io is a team-focused platform for better email outreach. With it, you’ll be able to guide your new prospects through four main channels: email, social, voice, and text. Because it’s an integrated platform, you’ll be able to customize and fine-tune your campaigns individually in these areas, and tweak them to work together for even better results.
Most of the email outreach tools on this list offer a free trial, but are paid subscription services; rates vary, but you’ll pay a fixed rate per user per month to use these services.
Measuring Your Email Outreach Efforts
Now that you’re armed with one of these top email outreach tools, you’ll need a way to measure your results as you execute your cold email outreach campaign.
Use a tool to measure your email activity, like EmailAnalytics. With EmailAnalytics, you’ll be able to study dozens of different metrics related to your email activity, including your busiest times and days, your average response time, and even your top senders and recipients. Get started with a free trial today, and learn how you can improve your approach to email-based sales!
Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before exiting it in January of 2019, and he is now the CEO of EmailAnalytics.