AI sentiment analysis

See how your customers feel, and how your team sounds

EmailAnalytics uses AI to rate the sentiment of incoming and outgoing emails on a scale of 1 (very negative) to 10 (very positive), then charts the averages over time. Spot frustrated customers early, and see how your team's tone holds up when things get busy.

Filter by date range, person, team or contact group, the same way you already do for response time.

Part of the AI add-on · Gmail and Outlook · Nothing to install

The problem

Speed and volume don't tell you how conversations are going

Response time shows how fast your team replies. It can't tell you whether customers are getting more frustrated, or whether a rep's replies are getting curt under pressure. Reading every thread to find out isn't realistic.

Sentiment analysis gives you a running read on tone across thousands of emails, so you know where to look.

What you can see

Sentiment for every inbox you choose

Incoming sentiment

How customers, prospects and partners feel when they email your team.

Outgoing sentiment

The tone of your team's own emails, person by person.

Trends over time

Averages are charted over time, so you can see shifts after an outage, a price change or a new hire.

By person or team

Compare sentiment across reps and teams to see where conversations are going well.

The filters you already use

Narrow to external contacts, a key account or a date range with the same filters and contact groups.

You choose which inboxes

Turn AI scans on only for the people you want, and keep any sender on an ignore list.

Examples

How teams use sentiment analysis

Support leads

Catch a drop in customer sentiment after a release or outage, before it shows up in churn.

Sales managers

See which reps' prospects write back warmly, and which conversations are cooling off.

Coaching

Pair sentiment with response time to find replies that are fast but curt, or warm but slow.

How it works

Turn on sentiment analysis in three steps

  1. Choose the inboxes. On the Sentiment Analysis page, open "Select users for AI scans" and turn on the people you want analyzed.
  2. AI scores each email. Incoming and outgoing emails in those inboxes are rated from 1 (very negative) to 10 (very positive).
  3. Review the trends. See averages and charts over time, and segment by date range, person, team or filter.

Privacy: sentiment analysis reads message bodies, so it only runs on the inboxes you turn it on for. Every other inbox stays headers-only. Owner, Team Management or AI Insights permission is required. Read the sentiment analysis guide

FAQ

Email sentiment analysis: common questions

What is email sentiment analysis?

Email sentiment analysis uses AI to judge whether the tone of an email is positive, neutral or negative. Across many emails, it shows how customers feel about working with you and how your team comes across. Learn more about email sentiment analysis.

How does EmailAnalytics score sentiment?

AI rates each incoming and outgoing email on a scale of 1 to 10, where 1 is very negative and 10 is very positive. EmailAnalytics averages the scores and charts them over time.

Can I see sentiment for a specific person or team?

Yes. Use the same date range, user and team selector, filters and contact groups you use everywhere else in EmailAnalytics.

Which emails are analyzed?

Incoming and outgoing emails for the inboxes you turn AI scans on for. You can add senders to an ignore list so their emails are never scanned.

Does sentiment analysis read the content of emails?

Yes, for the inboxes you turn it on for, because tone can only be judged from the message itself. Inboxes without AI features turned on stay headers-only: addresses, timestamps and subject lines.

Who can see sentiment data?

People with Owner, Team Management or AI Insights permissions. You can grant those from the Team Management / Users page.

Does it work with Gmail and Outlook?

Yes. EmailAnalytics works with Gmail, Google Workspace, Outlook and Microsoft 365.

Does sentiment analysis cost extra?

Yes. Sentiment analysis is part of the EmailAnalytics AI add-on, which is billed per AI-enabled inbox on top of your plan and also includes SLA alerts and Response Insights. Current prices are on the pricing page.

See how your emails are landing

Connect Gmail or Outlook in about two minutes and turn on sentiment analysis for the inboxes that matter most.