Email is awesome. Analytics make email even better.
More than 400 million people use Outlook as their email platform of choice. If you’re one of those 400 million people, how can you access analytics for Outlook?
In this article, I’ll show you the best options for accessing Outlook email analytics.
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Why Use Outlook Analytics?
With the right Outlook email analytics tool, you can measure metrics like:
- Number of emails sent and received. How many emails are you sending per day? How many new messages are coming in?
- Top senders and recipients. Who are the people you interact with most?
- Average email response time. When you get an email, how long does it take you to send a response?
- Email thread statistics. How long is your average email thread? How many messages does it take to resolve the issue?
- Busiest times and days of the week. Which hours are busiest over the course of the day? Which days of the week are busiest?
Okay, so how do you get analytics for Outlook?
Here are the best Outlook email analytics tools.
The Best Outlook Email Analytics Tools
Let’s take a look at some of the most impressive Outlook analytics tools around:
1. Microsoft MyAnalytics.
First, there’s Microsoft MyAnalytics. It’s a built-in tool included with Microsoft 365, which makes it super convenient. The whole point of this platform is to help you gather personal productivity insights as you work.
It can help you measure how much time you spend on various activities (including email) and gives you recommendations for how to improve. It also has team-based features so you can analyze the habits of your entire staff.
Yesware for Outlook is designed to help you analyze your Outlook habits as they pertain to your sales strategy. You’ll get to track your emails, measure your average response time, and save time as you read, write, and organize email messages to your prospects and clients.
You can also use it to save email templates, create targeted campaigns, and more. It’s an all-in-one analytics and sales management tool for Outlook.
Boomerang is an email productivity tool originally designed for Gmail. Thankfully, there’s also a version for Outlook. With Boomerang, you’ll be able to measure dozens of email-related metrics.
You can evaluate whether the email draft you’re working on is “respondable” (i.e., you can calculate the odds of it generating a response), track email opens, get automatic notifications, and schedule meetings all in one place.
4. Hubspot Sales.
EmailAnalytics Visualizes Your Team's Email Activity
- 35-50% of sales go to the first-responding vendor.
- Following up within an hour increases your chances of success by 7x.
- Salespeople spend an average of 13 hours per week on email.
Hubspot is a comprehensive sales and marketing tool that can help you with, well, pretty much anything in the sales and marketing world. It also has a nifty Outlook desktop add-in that gives you access to Hubspot Sales directly.
For example, you can track the emails you send (including the opens and clicks they generate), log your emails in your CRM, and measure your success rates independently.
There’s also Bananatag. It’s an email tracking platform for teams using Outlook and it’s packed with features. Once installed, you can use it to collaborate more effectively, target employees with specific messages, and most importantly, analyze and improve your email habits.
With built-in metrics and analytics tools you can evaluate the effectiveness of your internal communications strategy and make tweaks to see better bottom-line results.
SalesHandy is an email tracking platform designed for Outlook, which you can install easily like any plugin. With it, you’ll get access to real-time tracking, so you can know when someone is opening your message.
You can also create a unique email address and track statistics related to your account, including your average response time, your open rates, and more.
Intelliverse is a free email tracker you can download for Outlook. Once installed, you’ll have a built-in tool to help you evaluate the strength of your emails.
You’ll also be able to track the emails you send, measure your habits, and eventually analyze and improve your performance. Since it’s free, you have nothing to lose by trying it.
Email Analytics for Outlook vs. Gmail
Whether you prefer Outlook or Gmail, there are email analytics tools available for you. I hope this list of Outlook email analytics tools helps you find the insights you’re looking for!
If you’re a Gmail or Google Workspace user, the tool you need is our very own EmailAnalytics.
With EmailAnalytics, all you have to do is integrate your email account with a single click. From there, you’ll get access to all the metrics you need to analyze your performance – that includes your number of emails sent and received, your average response time, your average thread lengths, and much, much more.
It’s a lot to take in. And it’s much easier to understand if you see it – rather than reading about it.
So sign up for a free trial today and give it a whirl!
Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics.