As a salesperson, you’re trying to build rapport. You’re trying to earn trust.
You need the nuance of tone and inflection to convince people that your solution is worth considering.
In other words, phone calls are a necessary part of your sales arsenal.
But there’s a problem. Sales calls are time consuming. They can be messy. And they’re hard to track.
That is… if you don’t have solid sales call software tools on your side.
In this guide, we’re going to take a look at what sales call tools can do, and list the best sales call tools currently on the market.
Table of Contents
What Are Sales Call Software Tools?
Sales call software tools are apps or add-ons designed to make it faster and easier to make phone calls for your sales department.
There are many different types of sales call software tools available, and many tools offer hybridized features.
- Cold calling software. Cold calling software specializes in helping people manage the cold calling process. It could include features to collect information for potential leads, lead qualification elements, and of course, tools to make it easier to place and track calls.
- Call automation software. Many modern sales call tools revolve around the power of automation. Automatic dialers are huge here, giving your salespeople automatically generated queues of leads to contact – and even dialing the phone on their behalf.
- Call tracking software. How can you know for sure that your sales scripts are working? One critical tool in your arsenal is call tracking software. Depending on the specific tool you’re using, it could track different things – but you can usually count on metrics for duration and call recording at minimum.
- Organizational tools for salespeople. Some tools prioritize information and organizational features for salespeople. The goal here is to make it easier for salespeople to get information on leads – and track their progress accordingly.
Additionally, it’s hard to categorize “sales call tools” precisely, because while some of these tools work as standalone apps, most of them are designed to integrate with other tools.
In fact, you might even see sales call tools as a small subset of a suite of broader sales tools.
Purchasing sales and marketing automation software could give you access to sales call software automatically.
The Best Sales Call Software Tools
Without further ado, these are some of the best sales call software tools on the market:
Hubspot offers free call tracking software, which you can use to track and analyze sales calls, as well as quickly and easily place those calls from your browser. It works especially well with Hubspot’s CRM and their overall Sales Suite.
Myphoner is a sales call software tool that helps you create lists and segments from your database of potential leads. From there, the tool will generate automatic queues for your salespeople to follow – so they can conveniently get contact information and have a warm conversation.
It also removes duplicates to avoid annoyances and connects directly to your CRM.
If you’re looking for a comprehensive sales tool that offers everything from lead capture to call reporting, WhatConverts may be the best choice. With it, you’ll be able to generate leads from a variety of sources, such as inbound phone calls, forms, and transactions, and consolidate all your lead information in one place.
You’ll also be able to conveniently track and record your phone calls with it.
Toky is a tool that offers a number of different valuable features. It sports a “power dialer” to automatically call leads, real-time lead tracking, call forwarding, and an interface that provides information on all the people you’re calling.
It’s ideal for small teams, so it may not be the ideal choice for large organizations.
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The heart of any sales strategy is usually your CRM – and Aircall was designed to integrate perfectly with it. With it, you can create automated workflows for your salespeople to follow, plan for and log calls, and even record those phone conversations for future review.
It’s also great for reviewing vital sales statistics.
With CallRail, you’ll have access to a plethora of marketing and sales tools to help you generate leads, qualify those leads, and ultimately close more sales. It offers in-depth form tracking, call tracking, and data-based insights you can use to polish your customer experience to perfection.
It sounds like a kind of ice cream, but VanillaSoft is specialty sales call software that’s designed to make it easier to manage lots of leads. It has built-in lead scoring features so you can evaluate leads, formulas and workflows to follow, and an intuitive dashboard so your sales team members can see how things are going at a glance.
It’s hard to call ActiveDEMAND sales call tracking software, since it does so much in the realm of sales and marketing. It features automatic lead distributions, so your salespeople can divide the work evenly, robo call campaigns to improve your sales call automation, and call attribution campaigns.
RingCentral has several software tools dedicated to improving communication, but its Engage Voice tool may be the most important. With Engage Voice, you can set your calls up to function in different ways, with controls for manual, preview, predictive, and progressive calling.
Complete with inbound call tracking, data gathering, and the CRM integration you’d expect, CallAction is a convenient sales call tool that can improve your campaign effectiveness. It also has great features for SMS marketing.
Keep in mind that many generic “sales” tools or suites of sales tools features some elements of sales call software, whether it’s auto dialing, call tracking, or something else.
Why Use Sales Call Software?
These are some of the reasons to use sales call software:
- Data centralization. It pays to keep all your information in one place. Good sales call tools will help you do that.
- Automatic dialing. When your salespeople are dialing hundreds of numbers per week, it can add up to hours of time saved. On top of that, automatic dialing reduces the rate of error, it helps salespeople stay on pace, and it opens the door to smarter queue organization.
- Call tracking. Most sales call tools offer some kind of call tracking. You’ll be able to see who placed calls throughout the day, how many calls they placed, if and when the call duration drops off, and tons of other metrics.
- Call recording. Even better, many sales call software tools enable you to record your sales rep’s calls.
- Built-in scheduling. With the right sales call software, you’ll have access to built-in scheduling (or something similar) to help you schedule that next meeting and take next steps.
- In-depth analytics and reporting. Finally, almost any sales call tool worth its salt will have some kind of in-depth analytics and reporting functionality. You’ll get to see real-time analytics of your calls in progress, day-end, week-end, and month-end reports, and a glimpse at all the statistics necessary to make better decisions for your sales team.
Better sales call tools should lead to better sales calls, and more sales.
But here’s the thing.
Sales calls are only part of your sales communication strategy.
If you want to see better results all-around, you’ll need tools to support the email side of your sales strategy as well.
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Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics.