11 Sales Call Software Tools That Really Stand Out

Sales call software tools help sales teams place, track, record, and analyze phone calls more efficiently. They range from cloud-based VoIP dialers to CRM-integrated calling platforms, and they can significantly increase the number of conversations your team has each day.

Phone calls remain one of the most effective ways to build rapport, earn trust, and close deals. But without the right tools, sales calls are time-consuming, hard to track, and impossible to optimize at scale.

Key Terms

Sales Call Software: Apps or platforms designed to help sales teams place, track, record, and analyze phone calls. Categories include cold calling tools, call automation, call tracking, and organizational tools for salespeople.

Power Dialer: An auto-dialer that calls one number at a time and waits for the agent to finish before dialing the next. It increases call volume while keeping conversation quality high.

Predictive Dialer: An auto-dialer that calls multiple numbers simultaneously and uses algorithms to predict agent availability. It maximizes live conversations per hour but can feel impersonal.

VoIP (Voice over Internet Protocol): Technology that routes phone calls through the internet instead of traditional phone lines. Cloud-based VoIP solutions reduce costs and enable calling from any device.

Call Tracking: The practice of recording and analyzing data about phone calls, including duration, outcomes, source attribution, and conversation content.

Conversation Intelligence: AI-powered analysis of call recordings that detects keywords, measures sentiment, scores calls, and surfaces coaching insights automatically.

Lead Scoring: A method of ranking sales leads based on their likelihood to convert, using data like engagement history, call outcomes, and demographic fit.

Types of Sales Call Software

Sales call tools fall into four overlapping categories. Most tools on this list span multiple categories.

Cold calling software helps teams manage outbound prospecting. It includes features to collect information for potential leads, qualify prospects, and dial through lists efficiently.

Call automation software focuses on auto-dialers that generate queues of leads and dial on your reps’ behalf. Power dialers, predictive dialers, and progressive dialers each serve different call volume needs.

Call tracking software records and analyzes call data. Most tools track call duration, recording, and source attribution at minimum. Advanced platforms add AI transcription and keyword analysis.

Organizational tools prioritize information access and lead management. They make it easier for reps to see contact history, notes, and deal stages before picking up the phone.

Key Insight: Sales Call Tools as Part of a Bigger Stack

Many sales call tools work as standalone apps, but most are designed to integrate with your CRM, email platform, and marketing automation system. Purchasing a sales and marketing automation suite often gives you access to calling features automatically.

How We Evaluated These Tools

We assessed each tool on five criteria: dialing and call management features, CRM integration quality, reporting and analytics depth, pricing transparency, and current platform status. We’ve flagged tools with notable acquisitions or service quality concerns.

The Best Sales Call Software Tools

1. CloudTalk

Quick Summary

CloudTalk is a cloud-based VoIP phone system with click-to-call, power dialer, call recording, and 80+ integrations. It covers 160+ countries and offers AI-powered conversation intelligence as an add-on. Plans start at $19 per user per month.

CloudTalk bundles everything you’d want from a cloud-based VoIP solution into a remotely accessible package. It includes click-to-call, a power dialer, call recording, and advanced call tagging and reporting. If you’re not sure where to start with VoIP, see how call center software works.

Plans include Lite ($19/user/month), Essential ($29/user/month), Expert ($49/user/month, 3-user minimum), and Custom (quote-based). Annual billing saves roughly 30%. AI features like call summaries and transcription are available as add-ons ($9/agent/month). A 14-day free trial is available with no credit card required.

• Power dialer and parallel dialer for high-volume outbound calling
• AI conversation intelligence with summaries, transcripts, sentiment analysis, and call scoring (add-on)
• International numbers in 160+ countries with local and toll-free options
• 80+ integrations including HubSpot, Salesforce, Pipedrive, and Zendesk
• 14-day free trial with no credit card required

Who Should Choose CloudTalk

• Sales teams that need a full VoIP solution with power dialing and international coverage
• Growing startups wanting an affordable cloud phone system that scales
• Call centers that need real-time analytics and advanced call routing

2. HubSpot

Quick Summary

HubSpot offers built-in call tracking and browser-based calling through its Sales Hub. Calls log directly to CRM contact records. Free tier available; Sales Hub Starter starts at $20 per user per month.

HubSpot offers free call tracking software that lets you track and analyze sales calls, and place calls directly from your browser. It works especially well with HubSpot’s CRM and their overall Sales Suite. Check out our in-depth comparison of Salesforce vs HubSpot for more context.

The free CRM includes basic calling. Sales Hub Starter ($20/user/month) adds call recording. Professional ($100/user/month) adds conversation intelligence with AI transcription and keyword tracking. Every call, email, and meeting ties back to a unified contact record.

• Free CRM with basic call tracking and browser-based calling
• Automatic call logging that ties recordings and notes to CRM contact records
• Conversation intelligence with AI transcription (Professional plan and above)
• Unified contact timeline showing calls, emails, meetings, and deals in one view

Who Should Choose HubSpot

• Teams already using HubSpot CRM that want native calling without adding another tool
• Small businesses that need a free starting point for call tracking
• Organizations that want calls, emails, and meetings logged in one unified contact record

3. Myphoner

Quick Summary

Myphoner is a lightweight cold calling CRM that helps teams build lead lists, manage queues, and dial through prospects efficiently. It removes duplicates and connects to major CRMs. Plans start at $19 per seat per month (annual).

Myphoner helps sales teams create lists and segments from their database of potential leads. The tool generates automatic queues so reps can get contact information and have warm conversations without manual list management. It also removes duplicates to avoid annoying prospects.

Plans include Basic ($19/seat/month annual, $25 monthly), Plus ($29/$35), and Premium ($49/$59). Myphoner integrates with Salesforce, Pipedrive, Zoho CRM, and other platforms. A 14-day free trial is available.

• Automatic lead queues that serve up the next best contact for each rep
• Duplicate detection that prevents reps from calling the same prospect twice
• Power dialer with lead segmentation and routing
• CRM integration with Salesforce, Pipedrive, Zoho, and more
• 14-day free trial available

Who Should Choose Myphoner

• Small sales teams running outbound cold calling campaigns who need simple lead management
• Teams that want automatic queue building without the complexity of enterprise software
• Budget-conscious organizations looking for an affordable cold calling CRM

4. WhatConverts

Quick Summary

WhatConverts is an all-in-one lead tracking platform that captures calls, forms, chats, and e-commerce transactions in one dashboard. It’s built for agencies and PPC marketers who need to prove ROI across every lead type.

If you’re looking for a comprehensive sales tool that offers everything from lead capture to call reporting, WhatConverts may be the best choice. Generate leads from inbound phone calls, forms, and transactions, then consolidate all lead information in one place.

WhatConverts tracks and records phone calls alongside web form submissions and live chat interactions. It offers multi-touch attribution that connects every lead to its source campaign, keyword, and landing page.

• Multi-channel lead tracking for calls, forms, chats, and e-commerce transactions
• Marketing attribution connecting every lead to its source campaign and keyword
• White-label reporting for agencies presenting data to clients
• Lead management with sorting, filtering, and qualification tools
• 1,000+ integrations including Google Ads, GA4, and Salesforce

Who Should Choose WhatConverts

• Marketing agencies that need to prove ROI across calls, forms, and chats for clients
• PPC marketers who want keyword-level attribution across all conversion types
• Businesses tracking leads from multiple channels in a single dashboard

5. Toky

Quick Summary

Toky is a virtual business phone system with a power dialer, real-time tracking, and call forwarding. It was acquired by MessageBird (now Bird). Some users report declining service quality since the acquisition. Plans start at $25 per agent per month.

Toky offers a power dialer to automatically call leads, real-time lead tracking, call forwarding, and an interface that provides information on all the people you’re calling. It supports virtual phone numbers in 60+ countries.

Toky was acquired by MessageBird (now rebranded as Bird). Multiple user reviews report that customer support and platform updates have declined since the acquisition. The tool still functions at $25/agent/month, but prospective buyers should evaluate current service quality before committing.

• Status: Acquired by MessageBird/Bird. User reports indicate declining support quality.
• Power dialer with automated lead calling sequences
• Virtual phone numbers in 60+ countries
• CRM integrations with Pipedrive, HubSpot, Salesforce, Zoho, and Intercom
• WhatsApp integration for multi-channel customer communication

Who Should Choose Toky

• Small teams that need affordable international calling with CRM integration
• Businesses already using Bird/MessageBird for other communication channels
• Note: Evaluate current support quality before committing, given post-acquisition concerns

6. Aircall

Quick Summary

Aircall is a cloud-based phone system designed to integrate with your CRM. It offers automated workflows, call logging, recording, and real-time analytics. Essentials plan starts at $30 per user per month.

The heart of any sales strategy is usually your CRM, and Aircall was designed to integrate perfectly with it. Create automated workflows for your salespeople, plan and log calls, and record conversations for review. It’s also great for tracking vital sales statistics.

Essentials ($30/user/month) includes call recording, monitoring, and basic integrations. Professional ($50/user/month) adds analytics dashboards, call monitoring, and advanced integrations. Custom plans are available for larger teams.

• CRM-first design with native integrations for HubSpot, Salesforce, Zendesk, and more
• Live call collaboration where colleagues can listen in and advise during calls
• Automated workflows for call logging, tagging, and post-call actions
• Analytics dashboards tracking team trends and individual performance (Professional+)

Who Should Choose Aircall

• Sales teams that want a phone system built to work inside their existing CRM
• Managers who need real-time coaching features like call whispering and live monitoring
• Growing teams that need an easy-to-deploy VoIP solution with no hardware requirements

7. CallRail

Quick Summary

CallRail is a call tracking and marketing analytics platform that tracks calls, forms, and texts with AI-powered conversation intelligence. Plans start at $45 per month with a 14-day free trial.

CallRail gives you access to marketing and sales tools that help generate leads, qualify them, and close more sales. It offers in-depth form tracking, call tracking, and data-based insights to polish your customer experience.

Plans include Call Tracking ($45/mo), Conversation Analytics ($95/mo), Marketing Analytics ($95/mo), and Analytics Suite ($145/mo). All plans include 5 local numbers, 250 minutes, and 100 text messages. A 14-day free trial is available.

• Keyword-level call attribution connecting phone leads to specific search terms
• AI conversation intelligence with transcription, sentiment, and call summaries
• Form tracking alongside call tracking for multi-channel lead attribution
• Automated call routing with custom workflows and lead qualification
• 14-day free trial available

Who Should Choose CallRail

• SMBs that want reliable call tracking with keyword-level attribution
• PPC marketers who need to connect phone leads to specific Google Ads campaigns
• Teams that want call and form tracking combined in a single platform

8. VanillaSoft

Quick Summary

VanillaSoft is a sales engagement platform with queue-based lead routing, auto-dialers, call recording, and built-in lead scoring. It’s designed for high-volume outbound sales teams. Pricing starts at $80 per user per month.

VanillaSoft is specialty sales call software designed to manage large volumes of leads. It features queue-based lead routing that automatically presents reps with the next best contact. Built-in lead scoring helps evaluate prospects, and the intuitive dashboard gives the whole team visibility at a glance.

VanillaSoft starts at $80/user/month, making it one of the pricier options on this list. Add-on features carry additional charges. The higher price reflects its focus on high-volume outbound teams that need advanced automation.

• Queue-based lead routing that automatically presents the next best lead to each rep
• Auto-dialers with progressive and preview dialing modes
• Built-in lead scoring that evaluates prospects based on engagement and fit
• Multi-channel outreach combining phone, email, and SMS in one platform
• Call scripting and voicemail drop for consistent outbound messaging

Who Should Choose VanillaSoft

• High-volume outbound sales teams managing hundreds of leads per rep per day
• Telemarketing operations that need queue-based routing and call scripting
• Sales managers who want built-in lead scoring and cadence automation

9. ActiveDemand

Quick Summary

ActiveDemand is a full marketing automation platform with built-in call tracking, automatic lead distribution, and call attribution. The call tracking module is free (pay per usage); full marketing plans start at $69 per month.

ActiveDemand does much more than sales call tracking. It features automatic lead distribution so salespeople can divide work evenly, robo call campaigns for automation, call attribution campaigns, and a complete marketing suite with email, landing pages, and social tools.

The call tracking module is free (you only pay for phone numbers and usage). Small Business Marketer plans start at $69/month. Corporate plans run $199/month. The platform is white-labelable for agencies managing multiple client accounts.

• Free call tracking tier with pay-per-use pricing for numbers and minutes
• Automatic lead distribution that evenly divides inbound leads across your team
• Full marketing automation suite including email, landing pages, social, and CRM
• White-label capability for agencies branding the platform as their own
• Call attribution campaigns connecting phone leads to specific marketing sources

Who Should Choose ActiveDemand

• Marketing agencies that want call tracking bundled with a complete automation platform
• Small businesses looking for free call tracking with room to grow into full marketing automation
• Teams that want to consolidate call tracking, email marketing, and landing pages in one tool

10. RingCentral

Quick Summary

RingCentral is a leading cloud communications platform offering voice, video, messaging, and contact center tools. Its Engage Voice product provides manual, preview, predictive, and progressive dialing for outbound campaigns.

RingCentral has several software tools dedicated to improving communication. Its Engage Voice product is designed for outbound sales campaigns, with controls for manual, preview, predictive, and progressive calling modes.

RingCentral’s business phone plans start around $20-30/user/month. Engage Voice and contact center products use custom pricing. The platform integrates with Salesforce, HubSpot, Microsoft 365, and hundreds of other business apps through its open API.

• Multiple dialing modes including manual, preview, predictive, and progressive
• Unified communications combining voice, video, messaging, and contact center
• Open API platform with hundreds of integrations
• Enterprise-grade scalability for teams of all sizes
• TCPA compliance tools for managing outbound call list risk

Who Should Choose RingCentral

• Mid-to-large sales teams that need a unified communications platform beyond just calling
• Organizations wanting video, messaging, and phone in one scalable platform
• Outbound teams that need predictive dialing with TCPA compliance safeguards

11. CallAction

Quick Summary

CallAction is a sales automation platform with inbound call tracking, data gathering, CRM integration, and SMS marketing features. It’s designed to improve campaign effectiveness through automated follow-up.

CallAction combines inbound call tracking, data gathering, and CRM integration into a convenient sales tool. It also offers SMS marketing features for multi-channel follow-up after calls.

CallAction automates lead capture and follow-up sequences so reps don’t lose prospects between touchpoints. Pricing requires contacting sales for a custom quote.

• Inbound call tracking with source attribution and recording
• Automated lead follow-up via SMS sequences triggered by missed calls or form fills
• CRM integration for syncing call data to contact records
• SMS marketing tools for multi-channel prospect engagement

Who Should Choose CallAction

• Sales teams that want automated SMS follow-up triggered by missed calls or inbound leads
• Real estate agents and local businesses that rely heavily on inbound phone leads
• Teams that need call tracking combined with automated text message sequences

Sales Call Software Comparison Table

Tool	Best For	Starting Price	Free Option	Auto-Dialer	CRM Integration
CloudTalk	Full VoIP + power dialing	$19/user/mo	14-day trial	Yes (power + parallel)	HubSpot, Salesforce, Pipedrive, 80+
HubSpot	CRM-native calling	Free; $20/user/mo	Yes (free CRM)	No	Native (HubSpot CRM)
Myphoner	Lightweight cold calling CRM	$19/seat/mo (annual)	14-day trial	Yes (power dialer)	Salesforce, Pipedrive, Zoho
WhatConverts	Multi-channel lead tracking	Custom	Free trial	No	Salesforce, 1,000+
Toky	Affordable international VoIP	$25/agent/mo	Free trial	Yes (power dialer)	HubSpot, Salesforce, Pipedrive
Aircall	CRM-first phone system	$30/user/mo	7-day trial	Yes (power dialer)	HubSpot, Salesforce, Zendesk, 100+
CallRail	Call tracking + attribution	$45/mo + usage	14-day trial	No	HubSpot, Salesforce, 700+ via Zapier
VanillaSoft	High-volume outbound sales	$80/user/mo	Demo only	Yes (progressive + preview)	Various CRMs
ActiveDemand	Marketing automation + call tracking	Free (tracking); $69/mo (full)	Yes (call tracking)	Yes (robo campaigns)	Google, Salesforce, Zapier
RingCentral	Unified communications + dialing	~$20-30/user/mo	Free trial	Yes (all modes)	Salesforce, HubSpot, MS 365
CallAction	Inbound tracking + SMS follow-up	Custom	No	No	Various CRMs

Why Use Sales Call Software?

Data centralization. Good sales call tools keep all your call data, contact information, and pipeline metrics in one place. This eliminates guessing and makes coaching data-driven.

Automatic dialing. When reps dial hundreds of numbers per week, auto-dialers can save hours. They reduce dialing errors, keep reps on pace, and enable smarter queue organization.

Call tracking and recording. Most sales call tools let you see who placed calls, how many they placed, when call duration drops off, and how conversations went. Recording enables managers to review calls and provide targeted coaching.

Built-in scheduling. The right sales call software helps you schedule follow-up meetings directly from the call interface. This reduces the gap between a good conversation and the next step.

In-depth analytics. Real-time dashboards, daily/weekly/monthly reports, and conversion metrics give managers the data to make better decisions for their teams.

Pro Tip: Track Both Phone and Email Performance

Sales calls are only part of your communication strategy. In our experience, the teams that close the most deals track both phone and email performance side by side. If you’re investing in call software, pair it with email tracking to get the full picture of your team’s outreach effectiveness.

Start Here: Your Sales Call Software Checklist

1. Audit your current call workflow. Count how many outbound and inbound calls your team handles per day. This determines whether you need a power dialer, predictive dialer, or simple click-to-call.
2. Verify CRM compatibility. Check that the tool integrates natively with your existing CRM. Manual data entry between systems kills the productivity gains call software provides.
3. Enable call recording with proper consent. Configure recording disclosures that comply with your jurisdiction’s laws. Start reviewing at least 5-10 calls per rep per week for coaching.
4. Set baseline metrics before launch. Record your current calls-per-day, connect rate, and conversion rate. After 30 days with the new tool, compare against these baselines to measure impact.
5. Pair phone tracking with email analytics. Use EmailAnalytics alongside your call software to track both channels. Understanding your team’s average response time and email volume reveals the complete picture of sales communication performance.

Frequently Asked Questions

What is sales call software?

Sales call software is any app or platform designed to help sales teams place, track, record, and analyze phone calls. These tools range from auto-dialers and VoIP systems to call tracking platforms and CRM-integrated calling solutions. The goal is to help reps have more conversations and improve close rates.

What is the best free sales call software?

HubSpot offers the best free option with basic call tracking and browser-based calling built into its free CRM. ActiveDemand also provides a free call tracking tier where you only pay for numbers and usage. CloudTalk and Myphoner both offer 14-day free trials for teams wanting to test before buying.

What is the difference between a power dialer and a predictive dialer?

A power dialer calls one number at a time and waits for the agent to finish before dialing the next. A predictive dialer calls multiple numbers simultaneously and connects agents only to answered calls. Power dialers prioritize conversation quality; predictive dialers maximize live connections per hour.

How much does sales call software cost?

Pricing ranges from $19 to $80 per user per month. Lightweight tools like Myphoner start at $19/seat/month. Mid-range platforms like CloudTalk and Aircall run $25-50/user/month. VanillaSoft starts at $80/user/month for enterprise-grade features. HubSpot and ActiveDemand offer free tiers.

Can sales call software integrate with my CRM?

Yes, most tools integrate with popular CRMs. CloudTalk supports HubSpot, Salesforce, and Pipedrive. Aircall was built for CRM integration and supports dozens of platforms. HubSpot calling is native to its CRM. Always verify your specific CRM is supported before purchasing.

Is call recording legal for sales calls?

Legality depends on jurisdiction. U.S. federal law requires one-party consent, but 11 states require all-party consent (California, Florida, Illinois, and others). Most call software includes configurable disclosures that notify callers about recording. Always check local laws and enable recording notifications.

What metrics should I track with sales call software?

Track total calls per day, call-to-connect rate, average call duration, conversion rate from call to meeting or sale, and response time to inbound leads. Advanced tools also measure talk-to-listen ratio, keyword mentions, caller sentiment, and pipeline value from calls.

Sales calls are only part of your sales communication strategy. If you want better results all-around, you need tools that cover the email side too. EmailAnalytics visualizes everything about your Gmail account, including your busiest times, average email thread length, and average response time. Sign up for a free trial today to see the full picture.