If you’re interested in sharpening your sales skills and landing more deals in your job or business, sales podcasts can help.
And I’m here to help you find the best ones!
Table of Contents
- Sales Podcast Grading Criteria
- The Best Sales Podcasts
- 1. The Tim Ferriss Show.
- 2. Marketing School.
- 3. The Jordan Harbinger Show.
- 4. Sales Gravy.
- 5. B2B Growth.
- 6. Sell or Die.
- 7. Predictable Prospecting.
- 8. Sales Pipeline Radio.
- 9. Make It Happen Mondays.
- 10. The Ziglar Show.
- 11. The #AskGaryVee Show.
- 12. In the Arena.
- 13. Art of Charm.
- 14. The Sales Evangelist.
- 15. Freakonomics Radio.
- 16. Advanced Selling.
- 17. The Salesman Podcast.
- 18. The Brutal Truth About Sales and Selling.
- 19. The Sales Enablement Podcast With Andy Paul.
- 20. Women in Sales.
- 21. Making Sense.
- Related posts:
Sales Podcast Grading Criteria
Personal taste varies.
I know that because I once knew someone who unironically enjoyed the movie Cats.
So don’t just take my word for it.
In addition to considering star ratings and reviews, I tried to evaluate each sales podcast on my list based on the following criteria:
Arguably the most important factor, how often is this podcast updated? Are there multiple new episodes per week? Or was this podcast dead in the water back in 2014? The more modern the show is, the more episodes per week it rolls out, and the more consistent the schedule is, the better.
Each show is hosted by the same person each week (or same group of people), even though guest hosts and interviewees may change. How much of an “expert” is this person?
Sales gurus, motivational speakers, and entrepreneurs all get extra points. But we also should consider experts at finding and interviewing interesting guests – these types of hosts are enablers of other experts, which is just as valuable (if not more valuable) as being a sales expert in your own right.
Is this podcast the same two people rehashing the same ideas over and over? Or do these cohosts try to go out of their way to bring fresh insights and new voices to the table? Ideally, a sales podcast will have a diversity of different guests available.
Each week, you’ll meet someone new, and over the course of a few months, you’ll learn from a wide range of different contributors, with different philosophies, different educational backgrounds, and most importantly, different skillsets.
The more you stand to learn from a single show, the better.
How “advanced” is this podcast? You can think of this question in a couple of different ways. First, there’s the level of complexity and sophistication involved; is this an amateur’s podcast, meant to give someone the absolute fundamentals of sales?
Or is this meant for experienced listeners with years, or even decades of experience? I’m also interested in sales podcasts that are good fits for the modern world. If someone seems stuck in an era with obsolete technology or tactics that no longer work, I’m not going to tune in.
I want to hear about the latest and greatest breakthroughs in the industry.
The show may be fun, but is it practical? It’s fine to get a few laughs out of each episode (and we will), but after an hour of listening, I should walk away with some new piece of knowledge or new skill that actually helps me in a sales environment.
Is it possible to meaningfully improve after listening?
Finally, we need to think about entertainment. A wise, experienced sales host may be able to dispense decent advice, but if they have a boring, monotone voice, I’m going to tune out.
I prefer sales podcasts with some clever banter, tonal inflections, occasional jokes, and a friendly, entertaining vibe.
And yes, my personal taste did play a factor in my evaluation of these sales podcasts as well. Take it or leave it.
The Best Sales Podcasts
Okay, let’s get to the meat of this article.
What are the best sales podcasts to listen to? And what makes them so darn cool?
1. The Tim Ferriss Show.
Let’s start with the Tim Ferriss Show. You may know Tim Ferriss from his entrepreneurship or his popular book, The 4-Hour Workweek. Or you may know him for getting ranked as the best business podcast in all of Apple Podcasts. In any case, you’ll likely enjoy Ferriss’s regular musings on business, sales, and the philosophy of life, complete with celebrity and entrepreneurial guests to help him flesh out these conversations.
2. Marketing School.
Hosted by entrepreneurs and marketing gurus Neil Patel and Eric Siu, Marketing School is a daily podcast that dispenses 3-10 minute bite-sized episodes across a range of marketing and sales topics. These guys both have built and sold very successful businesses, so they really know their stuff!
3. The Jordan Harbinger Show.
There’s also the Jordan Harbinger Show, a podcast appropriately featuring Jordan Harbinger – a lawyer, investor, networking expert, and business mogul. The magic of Harbinger’s podcast is in his ability to find interesting guests, who share secrets about negotiation, persuasion, leadership, and dozens of other characteristics and skills that are indispensable in being a better salesperson.
4. Sales Gravy.
Author and sales expert Jeb Blount hosts Sales Gravy, a podcast designed to help salespeople overcome objections, negotiate more effectively, and ultimately become better at closing sales. Most of the episodes here are just 5 to 10 minutes, making them perfect for a quick commute or a trip to a client, though some episodes are well over an hour.
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5. B2B Growth.
Looking for something short and sweet? Consider trying B2B Growth, a long-running show with 1,600 bite-sized episodes on a variety of B2B sales and marketing topics. In its own words, it’s “Co-hosted by a braintrust of people that would never use a word like braintrust,” so you can count some humor injected throughout.
6. Sell or Die.
A fun podcast with a catchy name, Sell or Die features Jeffrey Gitomer and Jennifer Gluckow, along with a round table of special guests. You might know Gitomer from his work, The Little Red Book of Selling. Throughout the week, you’ll get to hear episodes on a variety of topics – all within a concise 30-minute timeframe.
7. Predictable Prospecting.
It’s not the sexiest title, but Predictable Prospecting delivers what it promises. Join sales engagement expert Marylou Tyler in learning about prospecting, lead generation, the art of closing the sale, and hundreds of other important sales topics.
8. Sales Pipeline Radio.
Hosted by Matt Heinz, Sales Pipeline Radio is a fantastic podcast whether you’re interested in sales, marketing, or business topics in general. Here, you’ll learn the most important skills for B2B salespeople, often in 30 minutes or less, and you’ll get exposure to a range of guests that include coaches, sales managers, and entrepreneurs.
9. Make It Happen Mondays.
John Barrow has a great blog, which by extension, offers a podcast called Make It Happen Mondays. Each Monday, Barrow livestreams a podcast with an esteemed professional guest. By tuning in, you’ll learn dozens of useful sales tips and anecdotes, almost all of which are directly derived from real experience.
10. The Ziglar Show.
Legendary sales guru Zig Ziglar unfortunately passed away in 2012, but his son, Tom Ziglar, is continuing his legacy on The Ziglar Show. Together with Kevin Miller, Ziglar uses this podcast as a platform to interview famous entrepreneurs, salespeople, motivators, and other professionals to explore the secrets of lasting success.
11. The #AskGaryVee Show.
Entrepreneur Gary Vaynerchuk hosts The #AskGaryVee Show, a podcast in which he dispenses advice, answers questions, discusses current events, and occasionally interviews guests. In addition to learning more about sales and business, you’ll also get a chance to learn more about family and life.
12. In the Arena.
The Lost Art of Closing author and sales coach Anthony Iannarino hosts the In the Arena podcast, where you can learn new insights on a nearly-daily basis. In this show, you’ll get some great advice on topics like leadership, persuasion, and overcoming a toxic workplace culture.
13. Art of Charm.
Have you ever wanted to be more charismatic, within or outside of the sales world? You need a podcast like Art of Charm. Together for more than 800 episodes, co-hosts AJ Harbinger and Johnny Dzubak provide direct advice and interview awesome guests to help you learn the skills and gain the confidence necessary to win over your audience.
14. The Sales Evangelist.
Public speaker and sales consultant Donald C. Kelly hosts The Sales Evangelist, a regular podcast that examines issues pertaining to sales, including everything from overcoming objections to designing the perfect cold email outreach process. Expect a lot of variety here, without ever deviating from the central topic of B2B sales.
15. Freakonomics Radio.
One half of the duo responsible for the seminal work Freakonomics, Stephen J. Dubner, hosts Freakonomics Radio, a public radio program designed to cover socioeconomic issues for a general audience. Throughout episodes of this show, you’ll discover the nuances of human decision making, the strange ebb and flow of economics, and esoteric thoughts on a wide range of business and socioeconomic topics.
16. Advanced Selling.
Are you tired of hearing the same generic advice and the same tired axioms about selling? Consider moving to Advanced Selling. Hosted by Bill Caskey and Bryan Neale, this podcast is true to its name, exploring more complex and advanced-level sales strategies and tactics for experienced salespeople.
17. The Salesman Podcast.
The aptly named The Salesman Podcast is a great choice if you want multiple new episodes every week. Hosted by Will Baron, and with an archive of more than 550 episodes, you’ll learn specific skills that can help you sell better (like mastering body language or asking better questions), and become more familiar with the fundamental philosophy behind effective sales.
18. The Brutal Truth About Sales and Selling.
Don’t let the title intimidate you. The Brutal Truth About Sales and Selling is a podcast focused on B2B sales and improving your sales game – no matter where you are in your selling career. Across more than 650 episodes, you’ll learn all about the “Maverick” selling method and what successful salespeople do differently than their peers.
19. The Sales Enablement Podcast With Andy Paul.
The Sales Enablement Podcast is a podcast intended for sales managers hoping to get more out of their team. Hosted by Andy Paul, a professional with decades of B2B sales experience, you can learn age-old secrets and cutting-edge new techniques to get an edge over the competition. And if you like this podcast, don’t miss our guide to the best sales enablement tools!
20. Women in Sales.
Looking for a feminine perspective? The Women in Sales podcast is working to become the leading resource for women sales professionals around the world. In each episode, you’ll find practical advice for navigating the unique challenges faced by women in the industry – and captivating stories of women doing amazing things in businesses today.
21. Making Sense.
Though not specifically dedicated to the art of sales, Making Sense is a brilliant podcast hosted by neuroscientist and philosopher Sam Harris. In this podcast, Harris brings on expert guests and explores a wide range of topics, including philosophy, psychology, and politics. Though occasionally controversial, Harris can help you see the world through a more objective lens – and use the power of mindfulness to boost your own abilities.
Hopefully now, you’ve got your podcatcher full of new sales podcasts to listen to.
After a few weeks of listening, you’ll be primed with hundreds of new tips you can put into action.
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Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics.