There are incredibly reliable ways to increase sales consistently—no matter what kind of business you run. This guide covers general tactics that work across the board, techniques for salespeople (ideal for B2B), and tricks to improve online sales (ideal for B2C).

These 31 strategies actually work. Let’s dive in.

How Can Pricing Strategies Increase Sales?

Short answer: Strategic pricing—lowering prices, raising prices, or creating decoy packages—can boost sales by appealing to customer psychology and perceived value.

1. Decrease the Price

The obvious approach: lower the price. You can’t always do it without sacrificing profit margins, but if you can afford it, it might be worth a try.

2. Double the Price

The exact opposite can also work. Increasing the price can actually increase sales quantity, or even if it decreases quantity, it could result in more total revenue. There’s also a psychological element to higher prices that makes products seem more desirable or higher quality—which stimulates more sales.

3. Create Decoy Price Packages

After seeing a $100 bottle of wine, that $35 bottle looks much more reasonable. This is anchoring bias—people judge future numbers based on numbers they’ve encountered before. Create “decoy” packages that cost more to make your “real” packages look more affordable. It’s like lowering the price without actually lowering the price.

How Do Value and Offers Drive More Sales?

Short answer: Increasing quality, adding freebies, offering discounts, creating urgency, and nailing your value proposition all make your offer more compelling.

4. Increase the Quality

When do you feel it’s worth spending more? When quality is better. Consider offering the same price but bumping up quality—better materials, more in each package, or a higher tier of service.

5. Throw in a Freebie

People love free stuff. An extra product, a signup bonus, or even a free whitepaper download could be all it takes to seal the deal. “I’m not super interested in buying that new TV. But if you throw in 3 free months of streaming services… I’ll have to think more.”

6. Offer a Special Discount

Holding a sale, negotiating a lower price, or giving customers a loyalty discount could help you land more sales than you could get otherwise.

7. Imply Urgency

Most of us are chronic procrastinators. If you give customers time to make a decision, they probably won’t end up making one at all. Imply urgency—such as claiming your offer is for a limited time only—if you want them to take action.

8. Nail the Value Proposition

What’s the unique thing that makes your product valuable? This is your unique value proposition (UVP)—a cornerstone of your marketing strategy. If you nail this and communicate it effectively, you’re going to get more sales.

9. Include a Guarantee

Some customers won’t purchase because they’re unsure about your offer or brand. Include a guarantee—promise refunds if they aren’t happy, or partial refunds if they don’t meet certain performance thresholds after using your product.

How Does Simplifying the Purchase Process Increase Sales?

Short answer: Reducing choices, targeting your audience, making purchasing easy, and offering multiple payment options remove friction that prevents sales.

10. Decrease Choices

Counterintuitively, customers prefer fewer choices. Too many options create overwhelm and analysis paralysis, causing people to postpone decisions. Instead of presenting 12 choices, try offering just 2 or 3.

11. Target Your Audience Specifically

Write copy that appeals to your typical customers. When advertising, use audience controls to reach people who fit your ideal criteria. You may reach millions with a broad approach, but if those people aren’t a good fit for your product, sales won’t increase.

12. Make the Purchase Easy

Everyone’s busy. If it’s difficult, annoying, or frustrating to complete a purchase, customers won’t do it. Shorten the online checkout process and facilitate efficient contract management.

13. Provide Multiple Payment Options

Different customers have different preferences. There’s no reason to forfeit sales just because you’re picky about how you accept money. Offer multiple payment options.

What Sales Rep Techniques Increase B2B Sales?

Short answer: Faster response times, persistent follow-ups, active listening, relationship building, transparency, live demos, and handling objections effectively.

14. Improve Response Time

Do you know how important your email response time is for securing sales? 30-50% of all sales go to the vendor that responds first. If you take too long, your prospect moves to a competitor. Shorten your response time to close more deals.

15. Follow Up Persistently

Many sales are lost because salespeople won’t follow up. 80% of prospects say “no” 4 times before saying “yes”, yet the average salesperson only makes 2 attempts. People need gentle nudges to make decisions.

16. Actively Listen

Active listening is arguably the most important skill for a salesperson. It demonstrates respect, helps build relationships, and provides opportunities to learn about prospects, determine their values, and craft pitches they’ll enjoy.

17. Adhere to a Sales Philosophy

There are many sales philosophies and methodologies worth considering. What’s important isn’t choosing the “best” one, but picking one that suits your company culture, brand, and target audience—and staying consistent with it.

18. Build Relationships

In relationship selling, strong relationships are how you make sales. Even with different philosophies, relationships matter. Stronger bonds improve understanding of your target audience, earn referrals, and develop better brand reputation.

19. Be Transparent

It’s tempting to exaggerate or mislead customers slightly to close sales. But it’s usually better to be honest and transparent. You’ll earn more respect and trust in the long run.

20. Give Live Demos

Don’t just talk about how cool your product is—show it off. Giving demos, or letting prospects use the product temporarily, is one of the strongest ways to secure sales (assuming your product exceeds expectations).

21. Anticipate Objections

Almost every prospect has at least one thing keeping them from buying in full confidence. You need to anticipate these potential objections and have a plan for handling them. See our complete guide on how to handle sales objections.

22. Give Something for Free

A free whitepaper, free trial, or free consultation could be all it takes to convince prospects to move forward with your brand.

23. Get Feedback

Get as much feedback as possible. Talk to customers and lost opportunities. Talk to your best and worst salespeople. Discover how your sales strategy works—and find new ways to improve it.

How Do You Increase Online Sales and Conversions?

Short answer: Focus on benefits over features, display trust signals and testimonials, show human faces, recommend related products, optimize landing pages, retarget visitors, and run experiments.

24. Focus on the Benefits

Features and qualities are sometimes important, but it’s usually more effective to list benefits. What specifically will this product do to benefit the person using it? How is it better than competing products?

25. Show Off Trust Signals

Your product seems cool, but how do customers know they can trust your business? Show off accreditations, awards, major clients, partnerships, and good press you’ve received.

26. Include Customer Testimonials and Reviews

Include customer reviews and testimonials to build a digital business presence. Prospective customers trust past customers more than the company selling the product—take advantage of that.

27. Show More Human Faces

Customers are more likely to purchase on landing pages featuring photos of human faces. Showing a customer, your CEO, or someone using your product could boost your conversion rate.

28. Recommend Similar or Complementary Products

It’s a strategy Amazon uses—incredibly effectively. When customers view or purchase a product, recommend similar or complementary items. It’s a great way to increase average order size and move products you might not otherwise sell.

29. Optimize Multiple Landing Pages

One product doesn’t mean one landing page. You’ll sell more by creating individual landing pages tailored to different audiences, segments, and context frames. Make different appeals to customers from Google Search versus Facebook.

30. Retarget

Most people won’t purchase the first time they see your product. That’s why retargeting (or remarketing) exists—showing ads to people who visited specific pages, encouraging them to return. It’s inexpensive and can win over people who would otherwise be lost opportunities.

31. Conduct Conversion Optimization Experiments

There’s no universal, foolproof sales strategy—too many variables exist. The only way to know whether a strategy works is to try it yourself. Tweak colors, fonts, photos, and layout. See how they impact dwell time and conversions. Eventually, you’ll learn which tactics work best for your audience and brand.