by Jayson DeMers | Sep 22, 2020 | Email Marketing, Sales
Have you ever wanted to add a countdown timer to your email? This can be incredibly useful in a sales context, as it motivates your recipient to take action. In this guide, I’ll discuss the functionality of email countdown timers in marketing emails, and cover the...
by Jayson DeMers | Aug 10, 2020 | Email Marketing, Tool and App Roundups
Email automation software is becoming more and more popular. It provides a way to coordinate messaging with your customers, hands-free, in response to triggered events and specific circumstances. In this guide, we’ll cover the benefits of email automation, then delve...
by Jayson DeMers | Aug 3, 2020 | Email Marketing, Tool and App Roundups
If you’re in the business of email marketing, you understand the value of using the right email platform. With bulk email services (aka mass email platforms), you’ll be able to send marketing emails and triggered emails in high quantities. Not only that, you’ll be...
by Jayson DeMers | Jul 27, 2020 | Email Marketing
Email marketing remains one of the most popular and most profitable forms of marketing in the modern world, despite the emergence of higher-tech and trendier marketing strategies. The power of email marketing comes from its remarkable efficiency; it’s a communication...
by Jayson DeMers | Jul 13, 2020 | Email, Email Marketing
Have you ever had someone claim that they didn’t get your email—that it “ended up stuck in the internet somewhere?” Or more realistically, have you ever had deliverability problems in an email marketing campaign that you just couldn’t figure out? These are cases where...
by Jayson DeMers | Jul 9, 2020 | Analytics, Email, Email Marketing
Tracking email opens and clicks are two of the most common and useful metrics to track because of the information they can tell you. It’s useful to know whether someone has opened your email because it tells you that your subject line was sufficiently compelling (and...