Have you ever had someone claim that they didn’t get your email—that it “ended up stuck in the internet somewhere?” Or more realistically, have you ever had deliverability problems in an email marketing campaign that you just couldn’t figure out? These are cases where...
Tracking email opens and clicks are two of the most common and useful metrics to track because of the information they can tell you. It’s useful to know whether someone has opened your email because it tells you that your subject line was sufficiently compelling (and...
If you want to make sure your email marketing campaign is working, or if you want to improve the security of your internal emails, you’ll need email testing tools to help you get the job done. The trouble is, with so many different types of email testing tools...
A high email bounce rate can kill an otherwise good email marketing strategy. Email marketing, of course, remains one of the highest-ROI online marketing strategies available, thanks to its low costs and practically nonexistent barriers to entry. Unfortunately, many...
Email remains one of the best mediums for salespeople to work with. It’s fast, it’s easy, and it’s used universally for both professional and personal use. Personally, you’ve already been the recipient of hundreds or even thousands of sales emails. But how many of...
If you’re in sales, you know one of the most powerful mediums for acquiring new leads and prospects is through email. Email is low cost, fast, and scalable, and with the right sales email subject lines, it can turn prospects into customers. That’s why your email...
