If you’re in the business of email marketing, you understand the value of using the right email platform. With bulk email services (aka mass email platforms), you’ll be able to send marketing emails and triggered emails in high quantities.
Not only that, you’ll be able to receive return messages and track metrics related to your campaign.
If you’re in the market for new a new bulk email service, software, or tool, take a look at our curated list of some of the best available.
Table of Contents
- What Is a Bulk Email Service?
- Top Features of Bulk Email Services
- Best Bulk Email Services for Marketing
- Best Transactional Email Services
What Is a Bulk Email Service?
Bulk email sending refers to a large quantity of emails sent all at once, to many individual recipients. Though bulk email can technically be used for a variety of purposes, it’s mostly used for marketing or advertising campaigns, or to send a mass informational update to your customers.
Here are a few other purposes for bulk email services:
- Shipping notifications
- Daily email reports
- Email newsletters
- Password resets
- Promotional emails
- Transactional emails
It’s practically impossible to send bulk emails without the help of a bulk email services provider to coordinate the send; if you try to send too many emails at once from your own server, or without adjusting the timing, it could get you flagged as spam.
Top Features of Bulk Email Services
Bulk email service providers typically have some combination of the following features:
- List management. Your bulk email management platform necessarily allows you to enter your list of intended recipients. You should also have access to features that help you organize and manage that list. For example, you may be able to segment that list, sending emails to only a portion of your audience, or you may be able to remove email addresses that are duplicates, or that are no longer active.
- Email design. Bulk email services aren’t as concerned with email design as standard email marketing platforms, but you can often find at least some intuitive design elements. If there aren’t any built-in features to design your email from scratch, you’ll need to import your design or copy/paste the HTML for it.
- Secure, reliable deployment. The most important feature of any bulk email service is its email deployment. You’re likely looking for a bulk email service so you can send out high-volume emails without triggering any red flags. To do that, your bulk email service provider will need to offer you your choice of SMTP servers, and will likely come will features like mail staggering—so your emails are sent out in smaller batches, rather than all at once.
- Email tracking. Your bulk email service provider should offer some kind of email tracking. Nearly all platforms will let you track email deliverability, open rates, click rates, and other common metrics. Some will offer in-depth real-time reporting, so you can see these metrics as they develop. Others will let you measure even more details.
- Reasonable costs. Of course, you’ll also need to consider costs. Most bulk email services are perfectly affordable, but some offer better deals than others.
Best Bulk Email Services for Marketing
These are some of the best bulk email services available:
Sendinblue is a full email marketing automation tool. In addition to providing you with bulk email services, Sendinblue can help you manage your customer information with a built-in CRM. You’ll also be able to design your emails, track emails once they’re sent, and connect to dozens of other tools and plugins.
Mailgun is another platform meant for email marketing that provides you with a real-time email validation API. It automatically parses emails, sends emails without using your email server, and gives you the tools you need to track your metrics (and determine how successful your email campaign has been).
Next on the list is Pepipost, which currently sends more than 8 billion emails every month for more than 50,000 customers. It’s a cloud-based bulk email service that allows you to manage all your email domains and users in a consolidated platform. You can also use it to improve your email security, and make use of a bounce forwarding feature so you can identify bad email addresses proactively.
Sendblaster is a bulk email service that’s easy to learn and use, and capable of handling even the biggest batches of email. It also has built-in features to help you design and customize your email campaign, and data filters to sort and organize your lists.
MailerQ is another bulk email service that specializes in handling high-volume email deployments. With it, you’ll be able to monitor your email campaign metrics in real-time, and you can track things like feedback loops and bounces to optimize future campaigns.
PostyMan offers a host of different email marketing tools, including a bulk email service. With it, you can design and deploy email marketing newsletters to practically any size list and track your metrics in real time. You can also schedule your campaigns, and use this tool to measure your overall email return on investment (ROI).
Sparkpost refers to itself as an “email intelligence” platform, which you can use to schedule and send bulk emails. You can also use it to monitor and track incoming responses, and attach files of up to 50 MB. And if you ever run into a sending issue, you can dig into detailed logs and statistics to figure out what went wrong.
Postmastery is an email delivery and analytics tool that utilizes a permission mail server and SMTP providers. With it, you can create and use a series of rules and conditions to help you automate your campaigns. You’ll also be able to generate detailed reports, detect anomalous activity, and improve your campaigns via data analysis.
EasyMail7, by G-Lock, is another email marketing platform that allows you to send bulk emails, as well as permissions-based messages. It’s a great way to manage your personalized email campaigns, and is optimized to work with multiple different mail servers. It also takes automatic backups, so you never have to worry about losing your work.
10. Elastic Email
Elastic Email is a developer-friendly bulk email service you can use to customize all your email marketing campaigns. It’s full service, so you can plan and execute your email marketing from start to finish, and you can scale to more than 100 million emails per month. It’s also easy to use, with drag and drop style editors and easy connection protocols.
There’s also Mailjet, an email service provider that allows you to use SMTP servers and build your own emails from scratch. It integrates with your current server configurations, and can help you segment and manage your lists. Later, you can analyze your metrics to improve your campaign’s performance.
Best Transactional Email Services
What are transactional emails?
Transactional emails are emails that are sent automatically, usually by an app or software, to designate an action. These can be shipping notifications, account creation emails, password reset emails, account notifications, and social media updates. Below are our top-ranked transactional email services.
Sendgrid is one of the best all-around email marketing tools on the market, so it’s no wonder that it works well as a transactional emails service. With it, you can manage workflows to automate most of your email campaigns, and access reliable real-time analytics so you can see your campaigns as they progress.
13. Mailchimp Transactional Email (formerly Mandrill)
You may already be familiar with Mailchimp, one of the top names in email marketing management. Mailchimp offers bulk email services through its app formerly known as Mandrill (now it’s rolled into the Mailchimp branding family). It’s a transactional email API for Mailchimp subscribers, which you can use to send data-driven emails. It’s also highly customizable, so you can design and develop your own bulk email solution.
14. Amazon SES
Amazon’s Simple Email Service (SES) is just that—simple. With it, you can make use of the cloud to send your bulk emails to customers. You can also automate your mass emails, minimizing the amount of manual effort necessary to keep your campaigns rolling. You’ll also get access to an intuitive, detailed dashboard to help you track the most important metrics associated with your efforts.
Postmark is a transactional bulk email management service that helps you plan, send, and track your bulk emails. You’ll be able to keep up to 45 days of data on metrics like delivery rates, opens, and clicks. It also allows you to enable email replies, so you can receive and track responses from your customers.
SMTP2GO is an API email deliverability service that’s designed for marketing and transactional emails. It has servers around the world, and quick connection speeds, and with it, you’ll get visual reports on every email blast you deploy. You’ll also be able to conduct testing against a series of spam filters, ensuring deliverability.
There’s also Tipimail, another SaaS bulk email service that allows you to connect to any system with SMTP. With it, you can track emails on a live and ongoing basis, measuring open and click-through rates immediately after deployment. It’s also super easy to use.
Another bulk email service is LeaderSend, which can help you organize your transactional messaging. With it, you can create personalized emails, send them reliably, and track their delivery via web and SMTP APIs.
Are you interested in learning more about how your company and your employees use email on a regular basis? A bulk email service provider may not give you everything you need.
You may also need a tool like EmailAnalytics, which will help you track metrics related to your email, including your top senders and recipients, your busiest times and days of the week, and even your average response time. Sign up for a free trial today, and see for yourself how EmailAnalytics can improve your organization!
Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics, and co-host of the podcast The Entrepreneur Cast.