An email analytics tool is software that measures how your team uses email. It reports reply speed, email volume, busiest hours, and per-person workload from data your inbox already generates.
EmailAnalytics is the best email analytics tool in 2026 for team response time reporting. This guide ranks 9 tools on response time depth, team reporting, Gmail and Outlook coverage, setup effort, and price. Every price and feature below was checked in July 2026.
Full disclosure: EmailAnalytics publishes this site, and our product holds the #1 spot. So I’ll earn it with stated criteria, a real limitation, and a plain pointer to a competitor whenever one fits you better.
Wait, can a vendor rank itself first and stay useful? Yep, if the writeup treats you like a buyer instead of a lead. Judge each entry by its specifics.
One more thing before the list. Managers of email-heavy teams work inside what I call the inbox fog: replies slip and Gmail shows you none of it. Each tool below burns off a different patch of that fog.
The 10 Best Email Analytics Tools at a Glance
| Rank | Tool | Best for | Starting price |
|---|---|---|---|
| 1 | EmailAnalytics | Team response time and SLA tracking in Gmail and Outlook | See pricing |
| 2 | SEINō | CRM and email marketing analytics across campaigns and web data | Custom pricing |
| 3 | Yesware | Sales teams that want outreach plus engagement tracking | Free plan; paid from $15 per user per month (annual) |
| 4 | Mixmax | Gmail power users who want sequences and AI copilots | Free plan; paid from $29 per user per month (annual) |
| 5 | Streak | Running a CRM inside Gmail | $49 per user per month (annual) |
| 6 | Boomerang | Scheduled sending and follow-up reminders | Free plan; paid from $4.98 per user per month (annual) |
| 7 | HubSpot Sales Hub | Email analytics inside a full CRM | Free tools; Starter $20 per seat per month |
| 8 | Mailsuite (formerly Mailtrack) | Free open tracking in Gmail | Free plan; Mailtrack tier $6.99 and Mailsuite tier $19.99 per user per month |
| 9 | timetoreply | Enterprise reply-time SLAs across 15+ mailboxes | $34 per mailbox per month (annual, 15-mailbox minimum) |
| 10 | Email Meter | A free individual plan plus BigQuery export | Free plan; Plus $15 per user per month (annual) |
How We Evaluated These Email Analytics Tools (August 2026)
I ranked every tool on five criteria: response time tracking depth, team-level reporting, Gmail and Outlook coverage, setup effort, and price. Response time depth and team reporting carried the most weight, since measuring your own team is the core job of this category.
Every fact here carries a verification date. I fetched nine of the ten vendor websites and pricing pages on July 7, 2026, and our own product details reflect that date. SEINō was added on September 8, 2026, and its details were checked that day.
Setup effort matters more than buyers expect. A tool that connects by API works in minutes, while a tool that needs an extension requires a rollout to every user.
Email Analytics vs Email Tracking: What Each Term Means
Email tracking measures recipient behavior, meaning opens and link clicks. Email analytics measures sender behavior across a mailbox or team: volume, activity patterns, and email response time.
Response time means the gap between receiving an email and sending the first human reply. An SLA (service level agreement) is a reply-time target a team commits to, such as answering customers within one hour. An SLA alert fires when an email risks breaching that target.
Several tools on this list do tracking, several do analytics, and a few blend both. The rankings reward the analytics side, because that’s what the category name promises. Sales teams need a narrower feature set than a general analytics stack, which we compare in our roundup of sales email tracking tools.
Three Different Things Are Called “Email Analytics,” and Only One Is on This List
Search for email analytics software and you’ll get three unrelated product categories in one results page. Sorting them out first will save you a demo call.
| Category | What it measures | Typical products | On this list? |
|---|---|---|---|
| Email marketing analytics | Open, click and bounce rates on bulk campaigns you send to a list | Mailchimp, Klaviyo, ActiveCampaign, Constant Contact, Omnisend | One exception. SEINō sits at number two for teams that need campaign and CRM reporting alongside team email. The rest measure campaigns, not mailboxes. |
| Individual email tracking | Whether one recipient opened or clicked one message you sent | Mailsuite, Boomerang, Right Inbox, Streak | Yes, where the tool also reports at team level |
| Team email activity analytics | How fast a team replies, who carries the volume, which threads went unanswered | EmailAnalytics, timetoreply, Email Meter | Yes. This is the category the list is built around. |
The distinction that matters most is the second row against the third. Open tracking measures the recipient’s behavior, and team analytics measures your own team’s behavior.
If you want to know whether a prospect read your proposal, you want tracking. If your support inbox takes nine hours to answer anything, you want analytics on how your team works its inbox.
This list measures how email gets handled. If your real problem is a cluttered inbox, Dustin Howes’s roundup of email management software covers tools that sort and organize it.
What Microsoft and Google Ship Natively, and What They Refuse To
Before buying anything, it’s worth knowing what your existing subscription already covers. The answer is less than most buyers assume, and the gap is specific.
We checked Microsoft’s and Google’s own documentation for a team reply-time metric and a published response-time benchmark. Neither vendor ships either one.
| Question | Status | What the vendor publishes |
|---|---|---|
| Does Google Workspace report email volume per user? | Documented | Google’s Admin Reports give sends and receives per user |
| Does Microsoft 365 report email activity per user? | Documented | Microsoft’s Email Activity Report gives sends, receives and reads per user |
| Does either report team average reply time? | Not documented | Neither Google nor Microsoft ships a reply-time metric in its native reporting |
| Does Microsoft Viva Insights measure team reply speed? | Not documented | Microsoft’s Viva Insights glossary defines dozens of terms and has no entry for response time or reply time |
| What does Viva Insights measure instead? | Documented | Microsoft documents individual habits, plus recipient open rate and read time on your own sent mail |
| Does either publish an email response-time benchmark? | Not documented | Neither Microsoft nor Google publishes a response-time average, target or benchmark anywhere in its own documentation |
That last row is the one worth sitting with. Two companies that between them run most of the world’s business email publish no opinion at all on how fast a reply should be.
It’s also why our own benchmark of 25 million emails across 22 industries exists. Its current edition puts the average work-hours response time at 4 hours 10 minutes and the average elapsed response time at 12 hours 55 minutes.
1. EmailAnalytics: Best for team response time and SLA tracking in Gmail and Outlook
Quick summary: EmailAnalytics is an email analytics tool that visualizes team email activity in Gmail and Outlook: response times, email volumes, and SLA tracking. It connects through the Gmail and Outlook APIs, so nobody installs anything.
That’s us. EmailAnalytics takes the #1 spot on the criteria weighed heaviest here: response time depth, team reporting, and dual-platform coverage.
Setup is an API connection, a backend link that pulls data straight from Google’s and Microsoft’s servers. You authorize the account and see your first dashboard in about two minutes. Your team keeps emailing the way it always has, which is how the inbox fog lifts without anyone noticing.
It also covers Outlook shared mailboxes. EmailAnalytics credits each reply sent from support@ or sales@ to the agent who wrote it, so you see response time per person, not just per mailbox. See Outlook shared mailbox analytics.
Customers who measure see response times improve by 42.5% on average, per the stats we publish. Costa Rican Vacations, one of our case study customers, cut its team’s average response time and gained SLA visibility it lacked before.
Key features:
- Response time reporting per inbox, per team, and per contact, segmented by internal and external email.
- Real-time SLA monitoring with alerts when a thread nears or breaches its reply target.
- AI-powered sentiment analysis that flags threads where customer tone is dropping.
- Shared mailbox reporting for both Outlook and Gmail delegated inboxes.
- Syncs up to 2 years of email history, so baselines appear on day one.
- Daily and weekly emailed digests, plus PDF and CSV export.
There is a 14-day free trial; current plans are on the EmailAnalytics pricing page.
Who should choose EmailAnalytics:
- Customer service and operations managers who own reply-time SLAs across shared queues.
- Founders and SMB CEOs who want team-wide visibility with zero rollout effort.
- Teams running Gmail and Outlook side by side in one dashboard.
Limitations: EmailAnalytics skips recipient open and click tracking, and it includes no sequences or CRM. There’s no free tier either; after the 14-day trial, every inbox is paid.
So what’s the catch for you? If your job is outreach automation or open tracking, one of the eight tools below pairs better with it.
2. SEINō: Best for CRM and email marketing analytics
Quick summary: SEINō is an email analytics platform for CRM and email marketing teams, bringing campaign, customer, and web analytics data into one place so teams can explore performance without waiting on a data team.
SEINō sits on top of the marketing tools a team already uses. It connects campaign data from ESPs with sources such as Google Analytics and other customer or business data, creating one analytics layer for CRM performance.
Teams build interactive dashboards, explore data in the Data Explorer, ask questions using AI, monitor campaign performance, and analyze subscriber engagement. That moves reporting from a static monthly export to exploring why performance changed.
SEINō integrates with Klaviyo, HubSpot, Salesforce Marketing Cloud, Braze, Iterable, and Customer.io, plus Google Analytics. Selligent, Bloomreach, Copernica, Maileon, MailCampaigns, Mailkit, and Spotler are also supported, and custom integrations cover sources not on that list.
Key features:
- Interactive dashboards combining campaign, customer, and web analytics data.
- AI-powered analysis for asking questions, finding trends, and surfacing improvement opportunities.
- Data Explorer for analyzing and comparing campaigns, audiences, and performance without SQL.
- Automated monitoring and alerts for changes in campaign performance.
- Subscriber and engagement analytics.
- Unlimited users per workspace.
SEINō is revising its pricing, so no figure is published here. Check the SEINō site for current plans.
Who should choose SEINō:
- CRM and email marketing teams that spend significant time combining data and building reports by hand.
- Teams that want to analyze campaign performance beyond the reporting inside their ESP.
- Marketers connecting email engagement to website behavior, conversions, and revenue without a BI team.
Limitations: SEINō focuses on marketing and CRM analytics rather than individual employee email productivity. Internal email volume, response times, and per-person workload sit outside its scope.
SEINō vs EmailAnalytics
SEINō and EmailAnalytics solve different analytics problems. SEINō analyzes marketing and CRM performance, joining campaign data with sources such as web analytics to understand engagement, conversions, and revenue. EmailAnalytics analyzes the one-to-one email employees send and receive in Gmail and Outlook.
| Point of comparison | SEINō | EmailAnalytics |
|---|---|---|
| Primary job | Marketing and CRM campaign analytics | Team response time analytics |
| Email measured | Campaigns and automated messages | One-to-one email in Gmail and Outlook |
| Core metrics | Engagement, conversions, revenue | Reply speed, volume, workload per person |
| Data sources | ESPs plus Google Analytics and custom sources | Gmail and Outlook APIs |
| SLA alerts | No | Yes, real time |
| Primary user | CRM and email marketing teams | Sales, support, and operations managers |
| Seats | Unlimited users per workspace | See pricing |
3. Yesware: Best for sales teams that want outreach plus engagement tracking
Quick summary: Yesware, acquired by Vendasta in October 2022, is a sales engagement platform for Gmail and Outlook, tracking opens, clicks, and attachments alongside templates, campaigns, and Salesforce sync.
Yesware positions itself as sales engagement software, and its analytics follow that focus. Reps see who opened a proposal, which link got clicked, and how each campaign performs.
The platform runs as a Gmail extension or an Outlook add-on. It gives reps something EmailAnalytics lacks entirely: recipient engagement signals tied to outreach.
Multi-touch campaigns, shared templates, a meeting scheduler, and a prospecting database round out the kit. Salesforce users get an inbox sidebar and bi-directional activity sync on the Enterprise tier.
Key features:
- Open, click, and attachment tracking on individual emails.
- Multi-touch campaigns with automated follow-up steps.
- Shared team templates with usage reporting.
- Salesforce inbox sidebar, email sync, and calendar sync on the Enterprise tier.
- A free forever plan with limited campaign recipients.
Yesware’s free plan covers the basics. The Pro plan costs $15 per user per month billed annually, or $19 monthly, per the Yesware pricing page. Premium runs $35 and Enterprise $65 per user per month on annual billing.
Who should choose Yesware:
- SDR and AE teams that live in Salesforce.
- Sales teams that want tracking and sending in one tool.
- Reps testing engagement tracking on the free plan first.
Limitations: Yesware measures your recipients far more than your team, so reply-time SLAs and team response dashboards sit outside its scope. Every rep must install and adopt the extension for the data to be complete.
Yesware vs EmailAnalytics
Yesware and EmailAnalytics solve different halves of the sales inbox. Yesware tells you what prospects did with your email, while EmailAnalytics tells you how fast your team answered theirs. Revenue teams that care about speed to lead often run a sequencer like Yesware alongside EmailAnalytics.
| Point of comparison | Yesware | EmailAnalytics |
|---|---|---|
| Primary job | Sales engagement and outreach | Team response time analytics |
| Install | Extension or add-on per user | API connection, no install |
| Measures | Opens, clicks, attachments | Reply speed, volume, SLA compliance |
| Sequences | Yes, multi-touch campaigns | No |
| SLA alerts | No | Yes, real time |
| Free option | Free plan | 14-day trial |
| Starting paid price | $15/user/month (annual) | See pricing |
4. Mixmax: Best for Gmail power users who want sequences and AI copilots
Quick summary: Mixmax is a Gmail-native sales platform sold as three AI copilots for inbox triage, meetings, and engagement sequences, with tracking built in.
Mixmax restructured its plans around AI copilots. Inbox Copilot ($29) ranks threads and drafts replies, Meeting Copilot ($29) transcribes calls and writes follow-ups, and Engagement Copilot ($49) builds sequences.
The Suite bundles all three at $89 per user per month on annual billing. After the 14-day trial, accounts roll into a free plan that keeps basic tracking, scheduling links, and small sequences. Mixmax cites more than 1,000 five-star G2 reviews on its site, plus SOC 2 Type II and HIPAA compliance.
Key features:
- Unlimited open and click tracking on the Inbox and Engagement copilots.
- AI sequence builder for email, LinkedIn, and call-task campaigns.
- Meeting scheduling links and calendar round robin.
- Smart Send timing and AI-drafted replies inside Gmail.
- Salesforce and HubSpot sync, with deeper Salesforce reporting on team plans.
Pricing starts at $29 per user per month for a single copilot on annual billing, per the Mixmax pricing page.
Who should choose Mixmax:
- Gmail-based full-cycle sellers who want prospecting, meetings, and follow-up in one place.
- Teams that want AI to draft sequences and meeting notes.
- Startups that can start on the free plan and upgrade one copilot at a time.
Limitations: Mixmax lives inside Gmail, so Outlook-first teams are out. Its analytics center on campaign engagement rather than team reply-time SLAs. The full Suite also costs more per seat than most tools here.
Mixmax vs EmailAnalytics
Mixmax gives a Gmail seller superpowers EmailAnalytics never attempts: sequences, AI drafting, and scheduling. EmailAnalytics covers what Mixmax skips, meaning team reply-speed reporting across both Gmail and Outlook with nothing installed.
| Point of comparison | Mixmax | EmailAnalytics |
|---|---|---|
| Primary job | AI sales execution in Gmail | Team response time analytics |
| Platforms | Gmail only | Gmail and Outlook |
| Install | Chrome extension | API connection, no install |
| Sequences and AI drafting | Yes | No |
| Team reply-time reporting | Limited | Yes, per inbox and team |
| SLA alerts | No | Yes, real time |
| Starting paid price | $29/user/month (annual) | See pricing |
5. Streak: Best for running a CRM inside Gmail
Quick summary: Streak is a CRM built directly into Gmail that manages deals in pipelines and includes free email and link tracking tools.
Streak turns Gmail into a working CRM with pipelines, shared contacts, and automatic email sharing on every deal. Its site reports 4,000+ companies and 750,000+ professionals using it, and Streak is a Google Premier Partner.
Email tracking, snippets, thread splitting, and a 50-per-day mail merge are free forever. Paid plans add shared pipelines, AI credits for deal summaries and autofill, and reporting dashboards. The extension supports Chrome, Safari, and Edge.
Key features:
- Pipelines with custom fields that auto-update from email activity.
- Free email and link tracking, even without a paid plan.
- AI credits for deal Q&A, summaries, and autofill (20 to 500 per user monthly by tier).
- Mail merge up to 1,500 emails per day on Workspace accounts.
- Report dashboards and automations on Pro+ and above.
Pricing starts at $49 per user per month on annual billing for Pro, or $59 monthly, per the Streak pricing page. Pro+ runs $69 annual with a 14-day trial.
Who should choose Streak:
- Small teams that want deals, contacts, and email in one Gmail view.
- Founders and VCs managing pipelines without a standalone CRM.
- Individuals who want free tracking with room to grow into a CRM.
Limitations: Streak supports Gmail only, so Outlook teams need a different pick. Its analytics describe deal activity, without reply-time SLA alerts or team response dashboards.
Streak vs EmailAnalytics
Streak gives you a CRM where EmailAnalytics gives you a measurement tool. Choose Streak to manage a pipeline inside Gmail; choose EmailAnalytics to know how fast any team answers its email, on either platform.
| Point of comparison | Streak | EmailAnalytics |
|---|---|---|
| Primary job | CRM inside Gmail | Team response time analytics |
| Platforms | Gmail only | Gmail and Outlook |
| Install | Browser extension per user | API connection, no install |
| Deal pipelines | Yes, unlimited records | No |
| Reply-time analytics | Basic activity data | Yes, per inbox and team |
| SLA alerts | No | Yes, real time |
| Starting paid price | $49/user/month (annual) | See pricing |
6. Boomerang: Best for scheduled sending and follow-up reminders
Quick summary: Boomerang is a Gmail extension for scheduled sending, follow-up reminders, meeting polls, and read receipts, with a separate Boomerang for Outlook product.
Boomerang handles the timing side of email. Send Later schedules messages, reminders resurface threads that got no reply, and Inbox Pause holds new mail until you’re ready.
Respondable, its AI writing assistant, scores drafts for likely response. The company reports over 1 million businesses using the product and holds SOC 2 Type 2 certification.
New accounts get a 30-day free trial of the Professional plan, then a free Basic plan with 10 message credits per month. See our email productivity tools roundup for more picks in this vein.
Key features:
- Send Later scheduling with natural-language timing.
- Follow-up reminders that trigger only if nobody replies.
- Inbox Pause with schedules for focus time and after-hours batching.
- Meeting Poll and bookable schedules for group scheduling.
- Read receipts and click tracking on paid plans.
Pricing starts at $4.98 per user per month billed annually for Personal, per the Boomerang plans page. Pro runs $14.98 and Premium $49.98.
Who should choose Boomerang:
- Individuals who want scheduling and reminders at the lowest price on this list.
- Job seekers and freelancers chasing replies without a CRM.
- Anyone who wants Inbox Pause to protect focus time.
Limitations: Boomerang serves individuals, so there’s no team response dashboard or SLA reporting. Its response tracking nudges you to follow up rather than measuring how fast your team replies.
Boomerang vs EmailAnalytics
Boomerang manages your own follow-up timing, and EmailAnalytics measures the whole team’s reply behavior. A founder might use Boomerang personally while running EmailAnalytics across the company’s inboxes.
| Point of comparison | Boomerang | EmailAnalytics |
|---|---|---|
| Primary job | Personal email timing and reminders | Team response time analytics |
| Platforms | Gmail (separate Outlook app) | Gmail and Outlook, one dashboard |
| Install | Browser extension | API connection, no install |
| Scheduled sending | Yes | No |
| Team reporting | No | Yes, per inbox and team |
| SLA alerts | No | Yes, real time |
| Starting paid price | $4.98/user/month (annual) | See pricing |
7. HubSpot Sales Hub: Best for email analytics inside a full CRM
Quick summary: HubSpot Sales Hub is the sales arm of the HubSpot CRM. It offers open and click tracking in its free tools, with deeper reporting in paid tiers.
HubSpot Sales Hub folds email tracking into a complete CRM. Free tools cover basic open and click notifications for up to 2 users. Starter adds more at $20 per seat per month.
The reporting that matters for analytics buyers, including sequences and sales productivity dashboards, arrives at Professional. That tier costs $90 per seat per month with annual billing, plus a $1,500 onboarding fee, per the HubSpot sales pricing page. Enterprise runs $150 per seat with a $3,500 onboarding fee.
Key features:
- Open and click tracking connected to CRM contact records.
- Sequences and task automation from the Professional tier.
- Pipeline, forecasting, and rep productivity reports.
- A free CRM tier that scales into marketing, service, and ops hubs.
- Native integrations across the HubSpot app marketplace.
Pricing: free tools; Starter $20 per seat per month; Professional $90 per seat per month (annual) plus $1,500 onboarding.
Who should choose HubSpot Sales Hub:
- Companies standardizing sales, marketing, and service on one platform.
- Sales leaders who want email data connected to deals and forecasts.
- Teams already paying for other HubSpot hubs.
Limitations: HubSpot reports on email logged to the CRM, so messages outside tracked contacts never enter the data. Costs stack quickly with seats, tiers, and onboarding fees.
HubSpot Sales Hub vs EmailAnalytics
HubSpot wins when email analytics is one requirement inside a bigger CRM decision. Its free tier also gives it a starting price EmailAnalytics can’t match. EmailAnalytics wins on mailbox-level truth: it measures every email in Gmail or Outlook, with or without a CRM record. Buyers comparing these on price often compare incompatible numbers, so we mapped what each email response time tracking tool actually measures.
| Point of comparison | HubSpot Sales Hub | EmailAnalytics |
|---|---|---|
| Primary job | CRM with sales engagement | Team response time analytics |
| Data scope | Email logged to CRM contacts | Every email in the mailbox |
| Install | Extension plus CRM adoption | API connection, no install |
| Free tier | Yes, up to 2 users | 14-day trial |
| Response time reporting | Lead-focused, Professional tier | Yes, every inbox and team |
| Onboarding fees | $1,500 at Professional | None |
| Starting paid price | $20/seat/month | See pricing |
8. Mailsuite (formerly Mailtrack): Best for free open tracking in Gmail
Quick summary: Mailsuite is the Gmail tracking extension formerly named Mailtrack. Its free plan offers unlimited open tracking; paid plans add link tracking, mail merge, and document analytics.
Mailtrack rebranded as Mailsuite, and mailtrack.io now redirects to mailsuite.com. The core offer survived the rename: free, unlimited open tracking in Gmail, in exchange for a Mailsuite signature on your emails.
The Advanced plan removes the branding and adds link tracking, campaigns up to 60,000 emails per month, and PDF tracking with e-signatures. Mailsuite reports more than 3,000,000 users, and it now ships an Outlook add-in plus mobile apps.
Key features:
- Unlimited free open tracking with per-recipient checkmarks.
- Link click tracking and no-reply alerts on Advanced.
- Mail merge campaigns with bounce detection and unsubscribe links.
- PDF sharing with page-level analytics and signature requests.
- Daily, weekly, and monthly tracking reports.
Pricing: the free plan has no time limit; the Mailtrack tier costs $6.99 per user per month and the Mailsuite tier costs $19.99, per the Mailsuite pricing page.
Who should choose Mailsuite:
- Solopreneurs and freelancers who want open tracking at zero cost.
- Realtors, recruiters, and lawyers who need to know a document was read.
- Small senders running light campaigns without a sales platform.
Limitations: Mailsuite reports what recipients did with your email, and team reply speed stays invisible to it. Manager-level rollups and SLA reporting sit outside its scope.
Mailsuite vs EmailAnalytics
Mailsuite answers “did they open it?” for free, which EmailAnalytics can’t do at any price. EmailAnalytics answers “how fast did my team reply?”, which Mailsuite can’t answer at all. Pick by which question your job depends on.
| Point of comparison | Mailsuite | EmailAnalytics |
|---|---|---|
| Primary job | Recipient open and document tracking | Team response time analytics |
| Platforms | Gmail extension, Outlook add-in | Gmail and Outlook via API |
| Free tier | Yes, unlimited tracking with branding | 14-day trial |
| Reply-time analytics | No | Yes, per inbox and team |
| SLA alerts | No | Yes, real time |
| Document tracking | Yes, page-level PDF analytics | No |
| Starting paid price | $6.99 to $19.99/user/month | See pricing |
9. timetoreply: Best for enterprise reply-time SLAs across 15+ mailboxes
Quick summary: timetoreply measures response times and SLA compliance for Gmail and Outlook teams, reads header data only, and starts at a 15-mailbox minimum.
timetoreply is the closest competitor to EmailAnalytics on this list, and it aims upmarket. Plans start at a 15-mailbox minimum, with a Premier tier for 100+ mailboxes on annual contracts.
The product connects through the Gmail and Microsoft 365 APIs and ingests header data only, with no email body content. An optional Smart Coach view puts live performance metrics inside team members’ inboxes. Compliance depth stands out: SOC 2 Type II, ISO 27001, and HIPAA, with case studies across corporate travel, insurance, healthcare, and logistics.
Key features:
- Reply-time and SLA dashboards per team, mailbox, and priority contact.
- Shared mailbox mapping that credits the person who answered.
- Smart Coach in-inbox metrics and missed-email alerts.
- Salesforce and HubSpot sync, plus Zapier, webhooks, and an API.
- SOC 2 Type II, ISO 27001, and HIPAA compliance with dedicated-server options.
Pricing starts at $34 per mailbox per month on annual billing with a 15-mailbox minimum, per the timetoreply pricing page. A lite edition serves smaller teams.
Who should choose timetoreply:
- Enterprises that need ISO 27001 paperwork and vendor risk reviews.
- Teams that want a dedicated success manager on the plan.
- Regulated industries wanting dedicated-server deployment.
Limitations: the 15-mailbox floor and per-mailbox price put timetoreply well above EmailAnalytics for small and mid-size teams. Sentiment analysis is also absent.
timetoreply vs EmailAnalytics
Both tools chase the same metric, so the choice comes down to scale and budget. timetoreply carries enterprise certifications and success managers that EmailAnalytics lacks. EmailAnalytics starts at one inbox, adds sentiment analysis, and skips minimums and mandatory demos.
| Point of comparison | timetoreply | EmailAnalytics |
|---|---|---|
| Primary job | Reply-time SLA analytics | Reply-time SLA analytics |
| Minimum size | 15 mailboxes | 1 inbox |
| Starting price | $34/mailbox/month (annual) | See pricing |
| Sentiment analysis | No | Yes, AI-powered |
| Certifications | SOC 2 Type II, ISO 27001, HIPAA | Google-verified, SOC 2-aligned controls |
| Success manager | Yes, on Pro and above | Standard support |
| Buying process | Demo-led | Self-serve trial |
10. Email Meter: Best for a free plan and BigQuery export
Quick summary: Email Meter reports email volume, response times, and busiest hours for Google Workspace and Microsoft 365. A free individual plan and an enterprise BigQuery connector bookend its lineup.
Email Meter connects by API and covers the analytics basics well. The free plan reports one month of single-inbox statistics. Plus extends to two years of history, custom metrics, and up to 15 monitored mailboxes.
Enterprise buyers get a Custom Dashboard tier with delegated mailboxes, SLA management, and omnichannel reporting. Its BigQuery connector feeds enterprise analytics stacks. Email Meter lists customers including Toyota and Qantas, holds ISO 27001, and processes header data only.
Key features:
- Free plan with basic monthly statistics for one inbox.
- Response time, volume, and busiest-hours reporting with business-hours filters.
- Team performance reports and manager access on Plus.
- BigQuery connector for warehouse and BI analysis on enterprise plans.
- ISO 27001 certification and SAML single sign-on.
Pricing: free plan; Plus costs $15 per user per month on annual billing, or $19 monthly, per the Email Meter pricing page. Custom Dashboard pricing is quote-based.
Who should choose Email Meter:
- Individuals who want free personal inbox stats.
- Data teams that want raw email metadata in BigQuery.
- Enterprises wanting custom dashboards built to their workflow.
Limitations: SLA management and alerts live in the quote-based enterprise tier, and Plus caps at 15 mailboxes. Real-time alerting and sentiment analysis trail EmailAnalytics.
Email Meter vs EmailAnalytics
Email Meter offers a free plan and a warehouse connector that EmailAnalytics lacks. EmailAnalytics ships SLA alerts and sentiment analysis in its standard plan, where Email Meter reserves SLA features for custom enterprise deals.
| Point of comparison | Email Meter | EmailAnalytics |
|---|---|---|
| Primary job | Email statistics and reporting | Team response time analytics |
| Free tier | Yes, one inbox | 14-day trial |
| SLA alerts | Enterprise tier only | Yes |
| Sentiment analysis | No | Yes, AI-powered |
| Data warehouse feed | BigQuery connector | PDF and CSV export |
| Mailbox cap on standard plan | 15 mailboxes | Unlimited inboxes |
| Starting paid price | $15/user/month (annual) | See pricing |
Comparison Table: All 10 Email Analytics Tools
| Tool | Starting price | Free tier | Gmail | Outlook | Reply-time analytics | SLA alerts | Setup |
|---|---|---|---|---|---|---|---|
| EmailAnalytics | See pricing | Trial only | Yes | Yes | Yes | Yes | API, no install |
| SEINō | Custom pricing | No | Campaign data only | Campaign data only | No | No | Connect ESP and analytics sources |
| Yesware | $15/user/mo (annual) | Yes | Yes | Yes | Limited | No | Extension |
| Mixmax | $29/user/mo (annual) | Yes | Yes | No | Limited | No | Extension |
| Streak | $49/user/mo (annual) | Free tools | Yes | No | Basic | No | Extension |
| Boomerang | $4.98/user/mo (annual) | Yes | Yes | Separate app | No | No | Extension |
| HubSpot Sales Hub | $20/seat/mo (Starter) | Yes | Yes | Yes | Leads only | Limited | Extension + CRM |
| Mailsuite | Free / $6.99 to $19.99/user/mo | Yes | Yes | Add-in | No | No | Extension |
| timetoreply | $34/mailbox/mo (annual) | No | Yes | Yes | Yes | Yes | API, no install |
| Email Meter | $15/user/mo (annual) | Yes | Yes | Yes | Yes | Enterprise only | API, no install |
All prices come from vendor pricing pages fetched on July 7, 2026, and can change. Confirm current pricing before you buy.
HubSpot vs Yesware vs Mixmax vs Boomerang vs Streak: Email Tracking Compared
These five come up together constantly, along with Mailtrack, Right Inbox, Outreach and Salesforce. Here’s the whole set in one table. One distinction decides most of these comparisons: does the tool report on your team, or only on individual sends?
Every price was checked on August 19, 2026 on the vendor’s own pricing page. Where a vendor publishes no price, the table says so.
| Tool | Team reply-time analytics | Open and click tracking | Gmail | Outlook | Entry price |
|---|---|---|---|---|---|
| EmailAnalytics | Yes, this is the core metric | No, we don’t do open tracking | Yes | Yes | See pricing |
| timetoreply | Yes, it defines a team First Reply Time metric | No | Yes | Yes | $34 per mailbox per month, 15-mailbox minimum |
| Email Meter | Yes | No | Yes | Yes | Free plan available |
| HubSpot Sales Hub | Team engagement rates rather than reply speed | Yes | Yes | Yes | HubSpot’s published starting price varies between its pricing page and its own blog, so check at checkout |
| Yesware | Team open and reply rates rather than reply speed | Yes | Yes | Yes | $15 per user per month on annual billing |
| Mixmax | Team engagement rates rather than reply speed | Yes | Yes | Limited | $29 per user per month on annual billing |
| Streak | None, it reports on individuals only | Yes | Yes | No. Streak’s own help center says it can’t dedicate resources to an Outlook plugin. | $49 per user per month on annual billing |
| Boomerang | None, it reports on individuals only | Yes | Yes | Yes | $4.98 per user per month on annual billing |
| Mailsuite, formerly Mailtrack | None, it reports on individuals only | Yes | Yes | No. Mailsuite’s own FAQ says the paid version installs only in Gmail. | $6.99 per user per month for the Mailtrack tier |
| Right Inbox | None, it reports on individuals only | Yes | Yes | No | $7.95 per user per month on annual billing |
| Outreach | Sequence performance rather than reply speed | Yes | Yes | Yes | Outreach publishes no price and its pricing page asks you to request one |
| Salesforce | Activity reporting inside the CRM rather than a reply-time metric | Through add-ons | Through integration | Through integration | Priced per CRM edition rather than as an email tool |
Read down the first column and the pattern is obvious. Eight of these twelve tools have no team reply-time metric at all. That’s why they look identical in a feature list and answer different questions.
A second pattern sits in the Outlook column. Streak and Mailsuite both say in their own documentation that they don’t support Outlook. That rules them out for most Microsoft 365 teams before price enters the conversation.
Which one to pick, in one sentence each
- Pick EmailAnalytics if you manage a team and the question is how fast they reply. That’s us, and it’s the only thing we do.
- Pick HubSpot Sales Hub if you already run HubSpot’s CRM and want engagement data inside it rather than a second tool.
- Pick Yesware or Mixmax if you’re running outbound sequences and need tracking attached to the sending workflow.
- Pick Streak if you want a CRM living inside Gmail and your team doesn’t use Outlook.
- Pick Boomerang or Right Inbox if you’re one person who wants scheduled sending and reminders for a few dollars a month.
- Pick Outreach or Salesforce if you’re buying a sales platform and email reporting is one line item inside it.
Which Email Analytics Tool Fits Your Team?
The right pick shifts with the team you’re measuring. These matchups cover the requests we hear most.
Customer support and success teams: EmailAnalytics or timetoreply, since both track reply-time SLAs across shared queues. Our customer service email metrics guide covers the KPIs to target.
Sales teams: Yesware for Salesforce shops, Mixmax for Gmail-native sequences, and EmailAnalytics alongside either for inbound reply speed. Our sales email tools guide goes deeper.
Outlook-first organizations: EmailAnalytics, timetoreply, or Email Meter, since all three connect through the Microsoft 365 API. See our Outlook email analytics guide for setup detail.
Data and RevOps teams: Email Meter for the BigQuery feed, or EmailAnalytics for CSV exports with SLA alerting included.
Solo users: Mailsuite for free open tracking, or Boomerang for scheduling and reminders at $4.98.
Free vs Paid Email Analytics Tools
Free tiers cover individuals: Mailsuite tracks unlimited opens, Email Meter reports one inbox, and Streak’s tracking tools cost nothing. Paid plans start where team management starts.
My position after years in this category: free open tracking is a fine start and a bad stopping point for a manager. Recipient opens say nothing about whether your team answered. Upgrade the moment you manage more than one inbox, commit to an SLA, or need scheduled reports.
The math favors paying sooner than you’d think. One saved deal or retained customer can cover a year of seats. If part of your shortlist is AI-branded, it also helps to know what AI email analytics can and cannot measure from a mailbox.
Help Desk Reporting vs Email Analytics: Where Each Wins
Help desk reporting measures tickets, tags, and CSAT inside the help desk. Email analytics measures raw email behavior across any mailbox, including mail that never becomes a ticket.
Use the help desk for workflow and satisfaction scores, and email analytics for true reply speed and volume. Plenty of teams on Zendesk add EmailAnalytics for response data the help desk never surfaces.
What Your First Month of Email Analytics Looks Like
This is our own onboarding pattern at EmailAnalytics, and API-based rivals follow a similar arc. Extension-based tools add a rollout step for every user.
Week 1: Connect and baseline
Connect the mailboxes by API, which takes about two minutes per account. The 2-year history sync means your baseline appears immediately: average reply time, volume per person, busiest hours.
Resist judging anyone in week one. The point of the first report is a baseline, and the fog you’re clearing took years to form.
Weeks 2 to 3: Set targets and alerts
Pick one metric and set a target, such as a 4-hour reply SLA on the support queue. Turn on breach alerts so a stalled thread pings the manager before the customer follows up. This is where you start to track productivity instead of guessing at it.
Week 4: Reporting rhythm
Schedule the weekly digest to the team, and share the numbers openly. Teams that see their own email metrics tend to self-correct before a manager says a word.
When results show up
Expect movement within two to four weeks of sharing reports. Two weeks, seriously? Yep, measurement alone changes behavior, which is how our customers average that 42.5% improvement.
Pro tip: Announce the measurement before you start it. Teams that learn about tracking after the fact focus on the surveillance. Teams told up front focus on the target.
How to Vet an Email Analytics Vendor: 5 Questions
We built our own product around these questions, so I’ll hand them to you with the tell behind each.
1. Does every user have to install something? The tell: extension-based tools stall at rollout, because one holdout rep means incomplete data.
2. What email content do you store? The tell: a vendor that can’t say “headers only” or name its exceptions in one sentence deserves a pass in regulated industries.
3. Is pricing published, and is there a seat minimum? The tell: hidden pricing and 15-mailbox floors signal a sales process built for enterprises, and long demos for everyone else.
4. Do SLA alerts come standard or cost extra? The tell: several tools advertise SLA features that live only in custom enterprise tiers.
5. Does Outlook get full parity with Gmail? The tell: many Gmail-first tools bolt on Outlook late; ask specifically about shared mailbox support.
How to Choose an Email Analytics Tool in 4 Steps
- Name your primary job: team analytics, sales outreach, CRM, or open tracking. Different tools on this list win each job.
- Confirm platform coverage for Gmail, Outlook, or both, including shared mailboxes.
- Run a trial with one real team for two weeks and check the data against reality.
- Set one SLA target before you buy, so the tool proves value against a number.
What Training and Adoption Resources Should a Vendor Provide?
A platform your team doesn’t use is a sunk cost.
Evaluate the vendor’s investment in adoption: AI video tutorials, searchable knowledge base, live webinar training, in-app guidance? Is training available for new hires who join after initial onboarding?
Some vendors offer quarterly business reviews where a customer success manager analyzes your usage and recommends configuration improvements. These resources are particularly important for larger deployments where ongoing training ensures the platform keeps delivering value as team members change and analytics needs evolve.
Frequently Asked Questions
What is the best email analytics tool?
EmailAnalytics is the best email analytics tool for teams that need response time and SLA reporting in Gmail and Outlook. It connects through each platform’s API and needs no install. Disclosure: EmailAnalytics publishes this guide.
What is the difference between email tracking and email analytics?
Email tracking measures recipient behavior, such as opens and clicks. Email analytics measures sender behavior, such as reply speed and email volume. Some tools, like Yesware, do both.
Which email analytics tool is best for sales outreach?
Yesware beats EmailAnalytics for sales outreach because it bundles open tracking with templates, campaigns, and Salesforce sync. Mixmax is the stronger pick for Gmail teams that want AI-assisted sequences. EmailAnalytics fits better when the goal is measuring team reply speed.
Is there a free email analytics tool?
Email Meter offers a free plan with basic single-inbox statistics, and Mailsuite offers free unlimited open tracking in Gmail. Team features like SLA alerts sit behind paid plans. EmailAnalytics offers a 14-day free trial instead of a free tier.
Do email analytics tools read the body of my emails?
Most email analytics tools work from header data such as timestamps, senders, and recipients. EmailAnalytics accesses header data and subject lines, and it doesn’t store email body content. Check each vendor’s security page before you connect a mailbox.
Can I use email analytics without installing a browser extension?
Yes. API-based tools like EmailAnalytics, timetoreply, and Email Meter connect directly to Gmail or Outlook with no extension. Your team sees no change to their inbox.
Can email analytics replace help desk reporting?
No. Help desk reporting covers tickets, tags, and CSAT inside the help desk, while email analytics covers reply speed across any mailbox. Many teams run both together.
What is the difference between email analytics software and email marketing analytics?
Email marketing analytics measures campaigns you blast to a list, reporting open, click and bounce rates on a send. Email analytics software measures the mailbox itself, reporting how fast a team replies and who carries the volume. Mailchimp and Klaviyo sit in the first category, and EmailAnalytics, timetoreply and Email Meter sit in the second.
Do Microsoft or Google publish an email response time benchmark?
Neither does, anywhere in its own documentation. Google’s Admin Reports and Microsoft’s Email Activity Report both give message counts per user with no reply-time metric, and Microsoft’s Viva Insights glossary has no entry for response time. Our own benchmark of 25 million emails exists precisely because the platforms publish nothing here.
Does Microsoft Viva Insights measure team reply time?
No. Microsoft documents Viva Insights as measuring individual work habits, plus recipient open rate and read time on mail you sent. There is no team reply-speed metric in Microsoft’s own Viva Insights documentation.
Which email analytics tools support Outlook as well as Gmail?
EmailAnalytics, timetoreply, Email Meter, Yesware, HubSpot Sales Hub and Boomerang all support both. Streak’s own help center says it can’t dedicate resources to an Outlook plugin, and Mailsuite’s own FAQ says its paid version installs only in Gmail. Check the vendor’s documentation rather than a roundup, because this changes.
Clear the Fog This Week
Pick the tool that matches your primary job, connect one team, and set one target. The inbox fog only survives while nobody measures it.
Ready to see your team’s real reply times? Start a free trial of EmailAnalytics and get your first dashboard in about two minutes.

Jayson is a long-time columnist for Forbes, Entrepreneur, BusinessInsider, Inc.com, and various other major media publications, where he has authored over 1,000 articles since 2012, covering technology, marketing, and entrepreneurship. He keynoted the 2013 MarketingProfs University, and won the “Entrepreneur Blogger of the Year” award in 2015 from the Oxford Center for Entrepreneurs. In 2010, he founded a marketing agency that appeared on the Inc. 5000 before selling it in January of 2019, and he is now the CEO of EmailAnalytics and OutreachBloom.



